Subaru Doubles The Love During Sixth Annual "Share the Love" Event
CHERRY HILL, N--Aug. 9, 2013: Subaru of America, Inc. has announced it will donate $10 million to charitable partners during its sixth annual "Share the Love" event. In 2012, Subaru donated $5 million to "Share the Love" charities and over the course of the five year program, Subaru has donated a total of $25 million.
From Nov. 21, 2013 to Jan.2, 2014, Subaru will donate $250 for every new Subaru vehicle sold or leased to the customer's choice of the following charities: ASPCA®, Make-A-Wish®, Meals On Wheels Association of America®, National Park Foundation and Teach for America. In addition to the five national organizations, Subaru retailers have the opportunity to add a sixth local charity for customers to support.
The sales growth experienced by the brand in recent years means that by continuing to donate $250 per vehicle sold during the program, total charitable contributions will likewise increase, this year to $10 million.
"We are excited to be able to share more love with more charities – including the charities in our owners' backyards," said Subaru chief marketing officer Dean Evans. "By the end of this year, Subaru and Subaru owners will have given $35 million to diverse and worthy causes."