Hyundai Offers Highly Effective Dealer Experience
Hyundai Tops Non Luxury Brands in Foresight Research's 2013 Dealership Report
COSTA MESA, CA--Aug. 7, 2013: According to Foresight Research's 2013 Dealership Report, Hyundai dealerships are tied for first place as the most influential to their buyers among non-luxury brands. Foresight Research, a company specializing in studies focusing on automotive, marine, and experiential marketing, provides this report as a comprehensive evaluation of current dealership experiences, buyer expectations, selection criteria and overall purchase influence versus all other marketing efforts.
"Our survey of over 7,000 folks who purchased a new vehicle last year showed that Hyundai scored higher than most other brands," said Steve Bruyn, CEO, Foresight Research. "Fifty-six percent of all people surveyed said that the Hyundai dealer experience was very important in influencing their purchase of a Hyundai."
Foresight's Dealership Report examines buyer evaluation of time spent and degree of comfort with the transaction process. It examines dealership elements that buyers find influential in their buying process. The dealership experience is examined by region (urban, small town/suburban, rural), by buyer profile, demographics, brand and segment purchased.
"Each one of our more than 820 Hyundai dealers play a key role in our continued success in the automotive market," said Dave Zuchowski, executive vice president, national sales, Hyundai Motor America. "We are proud that our dealers and our vehicles continue to earn the respect and loyalty of our customers."
Buick (non-luxury), Volvo and Lincoln (luxury) also ranked as brands having dealerships that are effective at influencing the purchase.