VIENNA, Va.--August 11, 2013: Taking a systematic approach to safe driving that includes the roles of the mind, body and vehicle, the Network of Employers for Traffic Safety (NETS), today launched a free comprehensive online toolkit to help employers improve the safety of employees, employee family members and their communities.
“Gear up for safe driving: Mind ¬∑Body ¬∑Vehicle.”
The 2013 Drive Safely Work Week (DSWW) toolkit was developed by NETS, a partnership of private-sector companies and the federal government. The campaign theme this year is "Gear up for safe driving: Mind ∑Body ∑Vehicle." Campaign materials illustrate how maintenance of mind, body and vehicle are all connected and essential components to being a safe driver. Actionable steps are provided to help drivers be at their best behind the wheel.
The campaign was developed using the expertise of NETS' member companies, collectively representing a fleet of more than half a million vehicles that travel in excess of 10 billion miles globally each year.
"Driving is a physical task that requires mental focus," said Sandra Lee, Director of Worldwide Fleet Safety for Johnson & Johnson and chairperson of NETS. "A driver's mind and body in combination with the vehicle work together as a system. This year's campaign outlines simple steps that anyone can take to ensure every component of that system is well cared for and that drivers are at their best behind the wheel."
The DSWW campaign focuses on the importance of issues that include:
- Regular vision screening;
- Being well-rested and properly fueled;
- Keeping your vehicle healthy through preventative maintenance; and
- Getting the right fit to your vehicle for maximized field of vision and sustained energy.
The free DSWW toolkit provides easy-to-use Web-based resources, including facts and tips on each of the issue areas, downloadable graphics, and activities tailored for each day of the campaign week.