Scrum Down: Volvo to be Lead Sponsor of NSW Waratahs
SYDNEY – July 29, 2013: Volvo has today extended its support of the NSW Waratahs, announcing that it will step up to become the team’s principal sponsor from next season.
Formerly the sleeve sponsor of the NSW Waratahs for the past two years, Volvo will assume prime position on the front of the famous Waratahs sky blue jersey for the 2014 season and beyond.
Managing Director of Volvo Car Australia, Matt Braid, says the company is delighted to further the relationship.
“Volvo has been involved in rugby for a number of years now, from grass roots to Super Rugby level, and our partnership with the NSW Waratahs over the past few seasons has proved extremely beneficial for both parties.
“As a result, we’re looking forward to working collaboratively with the Tahs in the future to further showcase the Volvo performance models and the rest of our award-winning range.”
Praising Volvo’s commitment and vision, Waratahs Rugby CEO Jason Allen says he believes their decision to step up is a fantastic endorsement for NSW rugby.
“We are absolutely thrilled with their decision,” says Allen. “Not only have we retained one of our most proactive, innovative and supportive partners but we have extended that relationship, and that’s one of the best endorsements for our brand and for all the hard work that everyone here at Waratahs Rugby has put in over the past 12 months.
“It’s also great news for our members and fans, who will benefit from Volvo’s continued commitment to providing a range of attractive benefits as part of their support of NSW rugby at all levels.”
Volvo’s core values of performance, innovation and safety are a perfect match for the NSW Waratahs’ new identity, the first signs of which have been evident in the Michael Cheika-coached side’s performances this season.
The contract expansion will take effect next season, when Volvo will officially become Principal Sponsor of the NSW Waratahs for the 2014 and beyond.
Alongside the NSW Waratahs, Volvo is also involved with the Queensland Reds and Western Force Super Rugby franchises, Australian School Boys Rugby, and the Rugby Union Players Association (RUPA).