2013 Kia Soul Ranked Highest In Class For Compact MPV In J.D. Power APEAL Study For Second Consecutive Year
Three Kia Vehicles Rank within the Top 3 of their Respective Segments
-- Kia Soul receives award in the Compact MPV segment for Initial Quality
-- Kia Optima and Rio place 2nd in Midsize and Sub-Compact Car segments
IRVINE, CA--July 25, 2013: Kia Motors America (KMA) has been one of the fastest growing automotive companies in the U.S. in recent years, and three of its vehicles – the 2013 Optima, Rio and Soul – recently ranked at or near the top of their respective segments within the J.D. Power 2013 Automotive Performance, Execution and Layout (APEAL) Study. The Soul claimed the highest ranking in the "Compact Multi-Purpose Vehicle (MPV)" category for the second year in a row, while the Optima and Rio came in second in the "Midsize" and "Sub-Compact" car segments, respectively. The APEAL Study measures new-vehicle buyers' satisfaction based on ratings of Design, Performance, Comfort, Features and Style.
"Kia's rankings in the J.D. Power APEAL Study are a tribute to the tremendous strength of our model line," said Michael Sprague, executive vice president of marketing and communications, KMA. "Kia has become an industry leader for design, quality, safety and user-friendly technology, and delivering all of these world-class attributes at a great value is central to our brand promise. Being recognized in the APEAL Study strongly reinforces to consumers that Kia is offering the right model mix with the right feature set."
This years' study emphasizes the importance of technology in todays' cars. With a variety of features being offered in its base, Plus and Exclaim trim levels, the Kia Soul was awarded the highest ranking in the Compact MPV segment.
The 2013 APEAL Study ranks cars based on responses from over 83,000 purchasers and lessees who are surveyed after the first 90 days of ownership between February and May of 2013. The vehicles are evaluated across 77 attributes, including overall mechanical, performance and design quality.
Kia: One of the World's Fastest Moving Global Automotive Brands
Kia Motors America is one of only three auto brands to increase U.S. sales in each of the past four years, and in 2012 the company surpassed the 500,000 unit mark for the first time. With a full line of fun-to-drive cars and CUVs, Kia is advancing value to new levels of sophistication by combining European-influenced styling – under the guidance of chief design officer Peter Schreyer – with cutting-edge technologies, premium amenities, affordable pricing and the lowest cost of ownership in the industry. Kia recently joined the exclusive ranks of Interbrand's "Top 100 Best Global Brands," and is poised to continue its momentum with seven all-new or significantly redesigned vehicles scheduled to arrive in showrooms in 2013. Over the past decade Kia Motors has invested more than $1.4 billion in the U.S., including the company's first U.S. assembly plant in West Point, Georgia – Kia Motors Manufacturing Georgia – which is responsible for the creation of more than 11,000 plant and supplier jobs. The success of the U.S.-built* Optima and Sorento in two of the industry's largest segments has fueled Kia's rapid growth and is complemented by Kia's comprehensive lineup which includes the Cadenza flagship sedan, Soul urban passenger vehicle, Sportage compact CUV, Optima Hybrid, the Forte sedan, 5-door and Koup compacts, Rio and Rio 5-door sub-compacts and the Sedona minivan.