Dealer.com's Unveils Unified Auto Dealer Advertising Exchange
Burlington, VT, July 24, 2013; Dealer.com, a provider of marketing and operations software and services for the automotive industry, has enhanced its family of digital Advertising products with new features, capabilities, and services designed to work together as one cohesive Unified Advertising Exchange (UAX). The UAX represents the deep integration of targeted cross-channel campaigns across relevant content networks, underpinned by expert advertising and technology services. When coupled with Dealer.com's leading Website, Inventory, and CRM products, the result is a powerful, progressive vehicle shopping experience from initial ad view to the sale that shortens the overall buying process.
Dealer.com's UAX leverages its retargeting, paid search, display and social advertising tools, with real-time bidding technology and the seamless integration of traditional and premium content networks and social sites. The company's recent partnership with JumpStart Automotive Group was a significant step toward positioning Dealer.com as the industry's leading digital advertising provider. By expanding the company's digital advertising reach with the JumpStart exclusive partnership, Dealer.com is giving dealers another lever to pull in their integrated marketing strategies to differentiate and sell more cars in less time.
Dealer.com's Unified Advertising Exchange is well positioned to help drive dealership sales. The company's analytics show that increased visits to a vehicle detail page (VDP) equate to fewer days of that vehicle being on the lot. Understanding the value of a VDP and quality website experience, Dealer.com's integrated approach of UAX is designed to drive both new and return relevant traffic to a VDP through multiple, targeted channels. In Dealer.com's one-month sampling analysis of 4,000 U.S. franchise dealerships, the company compared customers using its Advertising products versus those not. Dealer.com found that those customers engaging the UAX experienced a 55% increase in VDP page views. Additionally, they had a 61% increase in unique website visitors; they received 61% more contact form submissions; and new vehicle inventory time on lot decreased 12 days.
"The Unified Advertising Exchange brings forward our vision for the most robust and integrated digital advertising platform in the industry," said Dave Winslow, chief digital strategist at Dealer.com. "Together with our other product families - websites, CRM, and inventory - we're making it possible for dealers to provide a more consistent vehicle shopping experience that nurtures them at each stage of the process - from search to sale."
Auto dealers can view and modify their reach, impact and results of UAX with the Unified Advertising Dashboard, an easy-to-use tool that provides a holistic view of competitive market data, ad reach, analytics, and multi-channel performance. The company will be rolling out upgrades to the dashboard in conjunction with the launch of its Unified Advertising Exchange.
For more information, please visit: http://www.dealer.com/advertising.
Dealer.com is the automotive industry's leading provider of a streamlined and intuitive solution for managing dealership marketing and operations. The company's platform-based Inventory, Advertising, Website and CRM products allow OEMs, dealer groups, retail and agencies to leverage innovative technology to relevantly connect to their customers. The company's unique commitment to culture, with a focus on health and wellness, makes it one of the most desirable places to work. For more information on Dealer.com can be found at http://www.dealer.com.