Everyday Items Get vRS Treatment In New Ad
MILTON KEYNES, UNITED KIGDOM – July 24, 2013: ŠKODA will unveil a groundbreaking new advert to launch flagship new model; the Octavia vRS on Thursday 25 July.
The new commercial features a man driving an Octavia vRS through an idealised neighbourhood, where the muscled residents all appear to be using souped-up, vRS style versions of everyday objects.
Children buy enormous ice creams from a huge ice cream van, a man mows his lawn using a lawn mower with multiple exhaust pipes and flaming go-faster stripes and a child passes by riding a tricycle that resembles a monster truck. Even the neighbourhood’s residents are bigger, bulkier versions of themselves.
However, despite their flashy objects and larger-than-life physiques, everyone who sees the Octavia vRS drive by grinds to a halt, amazed by the car as it slowly drives through the town.
Heidi Cartledge, Head of Marketing, ŠKODA UK comments: ‘The third generation Octavia vRS is the fastest production model to date so we wanted an advert that would bring to life the idea of enhancing the performance of everyday objects. The specially made props give a tongue in cheek taste of what you could experience if you vRS’d your life.’
The advert was shown for the first time at the Goodwood Festival of Speed earlier this month. For the duration of Goodwood, visitors to the ŠKODA stand were able to star in the commercial themselves by virtually taking the place of the driver featured in the spot. Their photographs were overlayed onto the film, so it appeared they were driving the Octavia vRS themselves. They were emailed a link to the film to share via social media. 573 people took part in the initiative over the festival period.
The new Octavia vRS advert will make its debut on Youtube on Thursday 25th July and will appear on television from the end of August 2013. The new ad was shot in June 2013 by ad agency Fallon in Prague.
The Octavia vRS is on sale in the UK from the 1 August 2013.