BMW Powers Down The Cost Of Electromobility


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LONDON – July 23, 2013: BMW UK today announced the pricing of one of the most anticipated cars in its history. The all-new BMW i3 will be delivered to customers in the UK in November, 2013 with a leasing price starting from just 369* a month.

Ian Robertson, Member of the Board of Management, Sales and Marketing BMW, said: “The BMW i3 heralds the dawn of a new era for individual mobility and for the BMW Group. True to a genuine BMW, the BMW i3 has strong emotional appeal, outstanding product substance and a guarantee of sheer driving pleasure. With this leading-edge vehicle and compelling price, we will provide customers with an attractive offer for electromobility.”

Customers entering into an agreement for an all-electrically powered BMW i3 can embark on a world of electric motoring by signing up to a 36 month contract and paying an initial 2,995 (incl. VAT) followed by monthly payments of 369 (incl. VAT) and contract mileage of 24,000miles.

Those customers who wish to buy the BMW i3 outright can do so from 25,680 OTR** for the all electric car, while the price for the range extender version, that features an additional 650cc two-cylinder petrol engine to maintain the battery charge and extend the range to an approximate 180 miles on one tank of fuel, will be announced at a later date.

BMW i3 products and services will be sold via a multi-channel sales model, comprised of authorized BMW i partners, a Customer Interaction Center (CIC) as well as an online platform. All sales channels will be fully networked and customers will be able to personalise their entire purchasing process to suit their needs.

Charging and maintenance
The BMW i3 comes as standard in the UK with AC Fast Charging which sees a 7.4Kw charge power up the BMW i3 from zero to 80 per cent within three hours. This can be performed by the optional BMW i Wallbox. The exclusive Wallbox has been created to give customers a comprehensive and premium sustainable mobility experience. Installation will be provided at the customer’s home and “green” power options will be offered via selected BMW i partners, for emission-free home charging. AC Fast Charging is also the most widespread public charging option in the UK.

Occasional charging can also be performed using a pre-supplied cable, fitting a standard household socket at 3.7Kw, when a 32 Amp AC Fast Charging port is not available. Charging this way takes eight to 10 hours. DC Fast Charging is the third and final option available to owners and allows a BMW i3 to get an 80 per cent charge in just 30 minutes to one hour. It uses a 50Kw connection to do this and is the best option for public locations where quick short charges are required.

The BMW i3 will have its international world premiere on 29 July at parallel events in the megacities of London, New York and Beijing where full details on the BMW i3 range will be revealed.

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