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Halfway Around the World in the All-New Mazda3


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LEVERKUSEN, GERMANY – July 23, 2013: In an effort to prove the reliability and performance of the All-New Mazda3, Mazda is supplying eight of its new compact hatchbacks for a 15,000km drive direct from the factory in Hiroshima to the 2013 International Motor Show (IAA) in Frankfurt.

The “Mazda Route3 – Hiroshima to Frankfurt Challenger Tour 2013” spans nine time zones, traversing Russia, the world’s largest country, before crossing Belarus and Poland. The cars will arrive in Frankfurt on 7 September, right before the IAA opens its doors.

After crossing the Sea of Japan by ship, the main overland portion of the Mazda Route3 endurance test drive begins in Vladivostok in early August. Averaging just over 2,100km, the seven ensuing legs of the tour will take between three and six days each to cover, providing those behind the wheel ample opportunity to become acquainted with the All-New Mazda3 under a variety of conditions.

All test cars will have a 2.0 litre 114kW SKYACTIV-G petrol engine under the bonnet together with a smooth, crisp six-speed SKYACTIV-MT manual transmission.

This is the third time for Mazda models to take part in such an extreme test drive. In 1977, German reporters drove two predecessors of the Mazda3 – Mazda 323 hatchbacks – from Japan to Frankfurt. The expedition was followed up successfully in 1990, this time in four Mazda 626s crossing the Former Soviet Union. Now the stage is set for the most advanced Mazda compact ever to follow in their tracks.

From the stunning “KODO – Soul of Motion” exterior to the advanced lightweight SKYACTIV Technology and a completely redesigned cabin space, the convention-defying All-New Mazda3 is built to exceed expectations.

Enhancing traditional company strengths, All-New Mazda3 delivers uncompromising handling, safety and build quality. Australian Mazda3s will be available with a choice of two SKYACTIV-G petrol powerplants offering a formidable combination of performance and fuel economy when launched in early 2014.