Lexus "Amazing Mix" Promotion Launches, Site Nominated For FWA Site Of The Day


lexus (select to view enlarged photo)
2014 Lexus IS Sport Sedan

SAN FRANCISCO--July 22, 2013: An innovative new website and interactive promotion has launched as part of the cross-media campaign for the entirely new 2014 Lexus IS sport sedan.

The Amazing Mix site presents a stunning video board where the new Lexus IS sedan is front and center. By using the keyboard, the scene's visuals and audio elements change, creating one-of-a-kind custom mixes which can easily be saved and shared via the user's social channels. For additional inspiration, users can type in LEXUS and see what happens.

The Amazing Mix uses Flash for its main site, while mobile users can access a custom HTML5 save-disabled version that allows them to play with the content. Online banners drive users to the site and the introductory brand film that appears on the site will also be used at trade shows and events.

Participants will have a chance to win tickets to the 2014 Pebble Beach Food and Wine Festival, hotel stay at the event and $2,000, or a $500 cash prize. To enter, visit Lexus Amazing Mix, make a custom mix, and upload it to the Lexus gallery. The submission deadline is 8:59 AM Pacific Time on Monday, August 5.

"The Lexus IS sport sedan appeals to performance-driven, tech-savvy customers who are looking to stand out from the crowd," says Lexus Corporate Marketing Manager Brian Bolain. "'The Amazing Mix' allows users to infuse their own identity into their video and share it with their friends. We're already seeing some amazing mixes and we can't wait to see what's next."

The project was developed by ATTIK with additional credits including commercial production company Blueyed Pictures.

Home | Buyers Guides By Make | New Car Buyers Guide | Used Car Super Search | Total New Car Costs | New Car and Truck Reviews
Automotive News | TACH-TV | Media Library | Discount Auto Parts

Copyright © 1996-2014 The Auto Channel. Contact Information, Credits, and Terms of Use. These following titles and media identification are Trademarks owned by The Auto Channel, LLC and have been in continuous use since 1987 : The Auto Channel, Auto Channel and TACH all have been in continuous use world wide since 1987, in Print, TV, Radio, Home Video, Newsletters, On-line, and other interactive media; all rights are reserved and infringement will be acted upon with force.

Privacy Statement | Size Does Matter | Media Kit | XML SITE MAP | Affiliates

Send your questions, comments, and suggestions to Editor-in-Chief@theautochannel.com.

Submit Company releases or Product News stories to submit@theautochannel.com.
Place copy in body of email, NO attachments please.

To report errors and other problems with this page, please use this form.

Link to this page: http://www.theautochannel.com/