Wallpaper Handmade With Jaguar Makes London Debut At Harrods
LONDON – July 19, 2013: Wallpaper Handmade, the groundbreaking exhibition dedicated to the marriage of craftsmanship and design, will make its London debut at luxury Knightsbridge store Harrods this October with several newly commissioned design pieces in collaboration with iconic British car manufacturer Jaguar.
The exhibition, now in its fourth year, is traditionally hosted by Wallpaper* magazine during Milan Design Week in April. Acting as patron, client and creative director, Wallpaper* commissions designers, artists, craftsmen, makers, brands and manufacturers to create unique and one-off items of furniture, fittings, fashion and more.
Now, for the first time, Wallpaper Handmade will travel out of Milan to be shown in London. For this much anticipated event, Wallpaper* has teamed up with Jaguar to present a curated selection of the best Handmade pieces from the past four years at Harrods. Around 50 pieces from some of the world’s leading designers, artists and brands, all previously commissioned by Wallpaper editors for the exhibition, will be on display across 12 of Harrods’ famous Brompton Road windows.
The London exhibition will exclusively introduce five new collaborations between Jaguar and emerging design talents, craftsmen and brands from around the world, all specially commissioned by Wallpaper editors. Five new concept products, each representing an avant-garde take on Jaguar’s contemporary design, creativity and technology, will be revealed for the first time at the exhibition.
Julian Thomson, Jaguar advanced design director, said: “This partnership with Wallpaper* is very exciting and it is a great opportunity to apply Jaguar design philosophy in new forms and to inspire a culturally diverse audience. Harrods is an iconic landmark in London and we aim to surprise and delight the people of the city with a selection of unique and intriguing design installations.
Tony Chambers, Wallpaper editor-in-chief, said: “Our Handmade project is testimony to the power of good design, great ideas, creative collaboration and quality production. The value of striving to make things better. We are delighted to bring some of the best pieces from our annual celebration of art, craft, skill and vision to London – with the best British partners one could wish for: Harrods and Jaguar.”
Mark Briggs, Harrods store image director, commented: “As world leaders in style, design and technology, we are delighted to be working with Wallpaper and Jaguar to bring the Handmade exhibition from Milan to London for the first time. The world-renowned Harrods windows will present this year’s shortlisted designers in the perfect luxury space, for all to see.”
Following the exhibition at Harrods, Wallpaper and Jaguar will take some of the key pieces on a global tour, including Milan Design Week (Salone del Mobile) in April 2014.