Jiffy Lube Announces Goal to Raise More than $1 Million for the Muscular Dystrophy Association
Second annual "Muscle Up(SM)" Campaign Encourages Drivers to Fight Back against Muscle Disease through In-Store Donations and Facebook Activation
HOUSTON--July 18, 2013: Jiffy Lube International, Inc. – the company that pioneered the fast oil change industry and remains the industry leader in vehicle preventive maintenance – today announced its second annual campaign in support of the Muscular Dystrophy Association (MDA). As part of its "Muscle UpSM" campaign, Jiffy Lube invites drivers to visit participating Jiffy Lube® service centers between August 1 and September 2, 2013 to raise funds for MDA and help those affected by muscular dystrophy and related neuromuscular diseases.
The inaugural "Muscle Up" campaign raised more than $1 million for MDA. This year, with 100 percent of Jiffy Lube franchisees participating in the campaign, the company aims to exceed last year's donations.
"We are excited about this year's 'Muscle Up' campaign, raising funds to help the more than one million Americans affected by neuromuscular diseases," said Jeffrey Lack, director of marketing of Jiffy Lube International. "And, I'm extremely proud that we have 100 percent participation with more than 2,000 franchise-owned Jiffy Lube service centers supporting the effort."
SUPPORT THE CAUSE The "Muscle Up" campaign emphasizes the parallels between the body's muscles and a vehicle's engine – both require care and maintenance to perform to their fullest potential. Beginning August 1, Jiffy Lube customers can make a $3 donation to MDA through the "Muscle Up" campaign at more than 2,000 participating Jiffy Lube service centers across the country. In return, donors will receive a "Muscle Up" savings book containing more than $100 in Jiffy Lube savings. All funds raised during the month-long campaign will benefit MDA and its programs on both the national and local level.
Additionally, an online donation component will help extend the reach of the campaign. For each new fan who "Likes" the Jiffy Lube corporate Facebook page between August 1 and September 2, 2013, Jiffy Lube will donate $1 to MDA (up to $10,000).
JIFFY LUBE AND MDA The Muscular Dystrophy Association is committed to funding research and providing health care services and education to help enhance the lives of those affected by neuromuscular diseases. Over the past two years, Jiffy Lube has been working closely with MDA to coordinate the partnership and to connect Jiffy Lube franchisees with their local MDA chapters. In March 2013, MDA National Goodwill Ambassador Bryson Foster, 13, attended the annual Jiffy Lube Convention to share his experiences of living with Duchenne muscular disease and encourage franchisees to support the cause. Recently, Jiffy Lube International staff attended the barrier-free MDA summer camp in the Houston-area, where they spent time interacting with campers.
"We're pleased to announce Jiffy Lube as an MDA partner for a second year," said MDA President and CEO Steven M. Derks. "Jiffy Lube franchisees and drivers across the country helped raise critical funds through last year's 'Muscle Up' campaign, which provides vital funds for clinical care, support services and MDA summer camp for the families we serve. With the generous help of Jiffy Lube franchisees, their employees and customers, we will work together to fight back against muscle disease again this summer."
LEARN MORE The "Muscle Up" campaign is driven by the passionate support of Jiffy Lube franchisees, who are deeply committed to giving back to their communities, as well as the drivers who look to Jiffy Lube for their vehicle preventive maintenance needs. To get involved, visit JiffyLube.com to identify and contact your local Jiffy Lube service center; there, you can also find oil change coupons and promotions for your next visit. For updates on "Muscle Up" and for ways to help rally support from family and friends, please visit Jiffy Lube MDA