Volkswagen Phaeton Returning To USA

PHOTO (select to view enlarged photo)

SEE ALSO: Volkswagen Phaeton Specs, Comparisons and "When it Was New" Reviews

Detroit MI July 16, 2013; The AIADA newsletter reported that Volkswagen AG plans to bring back the Phaeton luxury sedan to the United States as the carmaker looks to reignite flagging growth.

According to Automotive News, the Phaeton, the brand's most expensive model, could be shown to U.S. consumers at the Detroit auto show in January as VW prepares the car's return after pulling it seven years ago because of weak sales. The reintroduction, which would complement the rollout of new SUVs, is aimed at showing off VW's engineering prowess as the lift from the mainstream Passat sedan fades.

"A brand as large as Volkswagen needs a halo project in the upscale segment," CEO Martin Winterkorn said earlier this month, confirming that the Phaeton will return to U.S. showrooms. "We've seen what happens to brands that don't have that kind of project."

VW’s U.S. comeback is part of a plan to spend $5 billion over the next three years to roll out new models and boost sales in the United States, where deliveries have started to slip after a two-year burst following the 2011 rollout of the Passat and Jetta sedans that were redesigned for American tastes.

Home | Buyers Guides For Every Auto Make | New Car Buyers Guide | Used Car Super Search | Total New Car Costs | 2016-1993 Car Reviews Truck Reviews
1996-2016 Automotive News | TACH-TV | Media Library | Discount Auto Parts

Copyright © 1996-2016 The Auto Channel. Contact Information, Credits, and Terms of Use. These following titles and media identification are Trademarks owned by The Auto Channel, LLC and have been in continuous use since 1987 : The Auto Channel, Auto Channel and TACH all have been in continuous use world wide since 1987, in Print, TV, Radio, Home Video, Newsletters, On-line, and other interactive media; all rights are reserved and infringement will be acted upon with force.

Privacy Statement | Size Does Matter | Media Kit | XML SITE MAP | Affiliates

Send your questions, comments, and suggestions to

Submit Company releases or Product News stories to
Place copy in body of email, NO attachments please.

To report errors and other problems with this page, please use this form.

Link to this page: