Toyota Takes to the Road with Launch of "Let's Go Places" on Tour


toyota (select to view enlarged photo)

"Let's Go Places" on Tour—presented by the all-new 2014 Toyota Corolla—heads to festivals and events nationwide promoting optimism and creativity beginning July 19

TORRANCE, CA--July 17, 2013: To celebrate the spirit of the summer road trip, Toyota is mobilizing its recently unveiled "Let's Go Places" company direction with a nationwide experiential tour launching this month. The automaker's "Let's Go Places" Tour, presented by the all-new 2014 Toyota Corolla, will enable adventurers fueled by a passion for music, art and food to explore a handful of the automaker's most versatile and adventurous new models.

The "Let's Go Places" Tour is slated to arrive at some of the nation's most prominent festival destinations dedicated to fostering creativity and promoting good, for both fun-seekers and families alike. The tour will make its debut at America's largest free arts festival, Artscape, in Baltimore on July 19 and will wrap-up with Las Vegas' Life is Beautiful Festival at the end of October 2013.

Toyota's "Let's Go Places" Tour enables both current and prospective Toyota owners to discover first-hand the many ways the new models—built with exceptional comfort, style and technology—will inspire them to seek out new places and discover new possibilities everyday. Guests who visit the "Let's Go Places" tour stops will receive a hands-on tutorial of some of Toyota's most advanced features including the innovative hybrid system, Entune, spacious interior, and expansive cargo space found in the RAV4 and Prius v models.

The activations will highlight the 2014 Toyota Corolla, Camry, RAV4 and Prius v, as well as the SpongeBob 2014 Toyota Highlander, a one-of-a-kind concept vehicle. The "Let's Go Places" Tour experience will include interactive activities such as the 2014 Toyota Corolla Custom Letterpress activity, a SpongeBob airbrush tattoo station, Entune Multimedia demonstrations and Toyota Cargo Challenge for a chance to win prizes.

"We launched Let's Go Places to connect with customers in new ways that are personally relevant to them, which is exactly why we are taking the concept on the road," said Steve Appelbaum, National Manager, Engagement Marketing, Toyota Motor Sales, U.S.A., Inc. "We want drivers to be able to interact with some of our most exciting vehicles in the most personalized and intimate way possible, in settings that are near and dear to their hearts."

The nationwide "Let's Go Places" Tour includes events and festivals that promote healthy living, spur creativity and support philanthropic causes, such as Artscape, Gourmet on Gore, Life is Good Festival, Eat Real SF and Las Vegas' Life is Beautiful Festival.

Let's Go Places Full Tour Schedule

July 19-21:

Baltimore, MD at Artscape

Aug. 30- Sept. 2:

Vail, CO at Gourmet on Gore

Sept. 21-22:

Boston, MA at Life is Good Festival

Sept. 27-29:

Oakland, CA at Eat Real SF

Oct. 26-27:

Las Vegas, NV at Life is Beautiful Festival

The Let's Go Places Tour is produced by FILTER Creative Group in Los Angeles, Calif.

Home | Buyers Guides By Make | New Car Buyers Guide | Used Car Super Search | Total New Car Costs | New Car and Truck Reviews
Automotive News | TACH-TV | Media Library | Discount Auto Parts

Copyright © 1996-2014 The Auto Channel. Contact Information, Credits, and Terms of Use. These following titles and media identification are Trademarks owned by The Auto Channel, LLC and have been in continuous use since 1987 : The Auto Channel, Auto Channel and TACH all have been in continuous use world wide since 1987, in Print, TV, Radio, Home Video, Newsletters, On-line, and other interactive media; all rights are reserved and infringement will be acted upon with force.

Privacy Statement | Size Does Matter | Media Kit | XML SITE MAP | Affiliates

Send your questions, comments, and suggestions to Editor-in-Chief@theautochannel.com.

Submit Company releases or Product News stories to submit@theautochannel.com.
Place copy in body of email, NO attachments please.

To report errors and other problems with this page, please use this form.

Link to this page: http://www.theautochannel.com/