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BrandIndex: Customers rank Ford tops in brand perception


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BrandIndex puts Ford No. 1 in customer perceptions in its midyear review survey – based on responses from 600,000 Americans rating 1,100 U.S. companies. Respondents reacted favorably to Ford when asked if they’d heard anything good or bad in the past two weeks about a brand. Ford jumped from sixth place in the 2012 survey, due largely to sales momentum for the all-new Fusion and Focus. The two cars are key to the company’s commitment to deliver top fuel economy across its lineup including an industry-leading seven Ford-branded vehicles returning 40 mpg or more. Ford’s U.S. sales are up 12 percent in the first half of 2013, helping the company achieve the largest market share gain of any automaker. Brands were rated using YouGov BrandIndex’s Buzz.