Mitsubishi Dealer Principal Awarded Dealer Principal Of The Year At Motor Trader Industry Awards

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CIRENCESTER, UNITEDKINGDOM – Mitsubishi Motors in the UK has cause to celebrate after Nathan Tomlinson, Dealer Principal at Devonshire Motors, Barnstaple, was named Dealer Principal of the Year at this year’s prestigious Motor Trader Industry Awards.

Nathan was selected by a panel of industry experts and received his award at a glittering ceremony at the Grosvenor House Hotel, London. The awards honour the hard work and achievements of those in the motor trade. There are twenty categories in all, including Outstanding Achievement of the Year and Customer Care Award.

The compere at Wednesday night’s gala dinner was BBC sports presenter John Inverdale and entertainment was provided by the comedian Stephen K Amos. There was also an appearance from racing legend Sir Stirling Moss. Nathan received his award from Jim Murray-Jones, General Manager at the Sunday Times Driving, who sponsored the award.

Nathan Tomlinson, Dealer Principle of Devonshire Motors said:

‘I am naturally delighted to have won. The Motor Trader Industry Awards are well respected by everybody in the business so of course I am very pleased. I see this award as a tribute to what is more than just a typical dealership. We benefit as a direct result of the hard work that everybody puts in at Devonshire Motors, the team here are amazing. More than just that though, we are representing a dynamic brand who work closely with their dealer network to encourage profitable.

We’re successful on a local level because our staff are passionately committed to looking after customers, but our overall success comes from a combination of what we do and the people we work with. I’m exceptionally proud for all of us.’

Devonshire Motors, in Braunton Road, Barnstaple, is always thinking up new ways to attract customers. They've offered Amazon vouchers to potential purchasers to take test drives and have held a prize draw in which they gave away spa days, wine and luxury toiletries. And the dealership has made the most of this year’s additions to the model line-up. A VIP event to mark the arrival of the new Mirage city car resulted in more than 30 test drives.

Toby Marshall, Sales and Marketing Director of Mitsubishi Motors in the UK, said:

‘I’d like to congratulate Nathan on this fantastic achievement. When you consider the number of car dealerships in the UK, to be named the country’s best dealer principal is quite an honour and very well-deserved.

Everyone at Devonshire Motors deserves thanks as well. I know Nathan and the team there put customer service at the heart of everything they do and this award recognises that.’

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