The Auto Channel
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

Nissan To Feature Fan-Made Instagram And Vine Videos In TV Commercial


nissan versa
2014 Nissan Versa Note

"Your Door to More" video contest will highlight fan passions and all-new Versa Note -

NASHVILLE, TN--July 10, 2013: The all-new 2014 Nissan Versa Note is much more than a means of transportation. It's your door to more of the things you love to do. That's why Nissan is inviting users of Instagram and Vine to celebrate their passions in their own short videos. All entrants have the chance to win prizes and see their creations in a national Nissan TV commercial.

As of today, aspiring videophiles can visit YourDoorToMore for details about the contest, including sample videos and a printable kit containing cutout versions of the Versa Note. To enter the competition, users make a six-to-15 second video on Vine or Instagram about what they love, include at least one Versa Note cutout, and then post the video with the #VersaVid hashtag. A total of six winners will receive $1,000 Amazon.com gift cards to help fuel their passions, and three of those winners will have their videos featured in a Nissan TV ad to promote the Versa Note later this year. Video submissions will be accepted until 11:59 p.m. ET on Monday, August 5.

"Cars don't just take us places. They help us chase dreams, seek adventure, and enjoy life to the fullest," said Jon Brancheau, vice president, Marketing, Nissan North America. "We want to celebrate that freedom and the creativity it can inspire."

The "Your Door to More" video contest is inspired by the 2014 Nissan Versa Note, a second-generation hatchback with a sculpted, modern and energetic look that reflects the active lives of its target buyers. The Versa Note is an exceptional combination of versatility, technology and value that features best-in-class fuel economy and total interior volume.* It's a kid friendly and adult-comfortable vehicle that enables owners to take their friends and family anywhere they want to go – and do a whole lot more of what they love along the way.

*AutoPacific segmentation. MY14 Versa Note v. 2013 Economy Compact Class, 5 passenger vehicles, excluding electrics and hybrids. 2013 EPA estimate for 2014 Versa Note 40 MPG Hwy.