LAKE SUCCESS, NY--July 10, 2013: --Dealertrack today announced the launch of its eMenu for iPad app, an innovative F&I product presentation and selling tool designed to help dealers increase F&I product sales and profitability, while enhancing the overall customer experience.
“Dealertrack's eMenu for iPad is a revolutionary tool that is ideal for today's generation of clientele”
The eMenu for iPad app provides dealers with a new interactive tool supporting the presentation of F&I product information, including videos, products images and detailed product descriptions. The solution enables dealers to consistently present a full array of F&I and aftermarket product options to consumers through a secure and reliable platform.
"As dealership's continue to increase vehicle sales and F&I product options with millennials and tech savvy consumers, supporting their workflow with dynamic tools is critical to exceeding the expectations of today's car buyer," said Allan Stejskal, vice president and general manager, Sales and F&I Solutions, Dealertrack. "With eMenu for iPad, aftermarket product presentations are more interactive and engaging, and will result in higher F&I sales, profitability and CSI scores for dealerships."
Launching to Rave Reviews and Results
During its pilot testing, eMenu for iPad has received rave reviews along with positive results from initial test users. For Scott Cooper, Coral Gables Mercedes-Benz's Director of Finance, his dealership in Coral Gables, Florida, has experienced a 16 percent increase in aftermarket sales after using eMenu for iPad.
"Dealertrack's eMenu for iPad is a revolutionary tool that is ideal for today's generation of clientele," said Cooper. "F&I managers now have an easy-to-use presentation tool that positively influences our clients to engage in our sales processes, and ultimately yielding improved F&I product sales performance and customer satisfaction results."
eMenu for iPads and
Driving Profits and Value for Dealers
eMenu for iPad, a subscription-based solution, is a key component of Dealertrack's Dealflow Advantage. The Dealertrack Dealflow Advantage underscores Dealertrack's commitment to workflow efficiencies that help drive profits and value through every step of a customer interaction and transaction for dealerships. Dealers can leverage the Dealflow Advantage through a number of Sales and F&I tools and solutions, including digital retailing, credit application processing, F&I product aftermarket selling, electronic contracting, compliance and registration and titling, to create a seamless and efficient customer experience and workflow for one's dealership.