Online Auto Shopping: A Changing Retail Market

mpg (select to view enlarged photo) COO to Address the Evolving Online Car Buying Environment July 11, 2013

LOS ANGELES--July 8, 2013: On July 11, the Motor Press Guild (MPG), the largest automotive media association in North America, will host President and COO Seth Berkowitz to discuss the impact of the changing online auto market and dispel common myths about buying a car online, based on its recent comprehensive research of over 10,000 in-market car buyers.

Imagine a world where buying a car is as easy as ordering a new pair of brake pads online or downloading a how-to video. Well, that day isn't as far off as you would think. As online car shopping becomes more practical and accessible, consumers are finding they can save time, money and frustration by "clicking" rather than "signing on the dotted line."

The July 11 MPG presentation will address how consumer preferences are changing, how to best serve the automotive customer base and how is evolving in light of these trends, using its Price Promise service, which will deliver improvements to the car shopping/selling process with convenience and reliability.

Most consumers already do a large amount of research online before they decide on their next auto purchase, so it is only natural that those customers would prefer to complete the sale without the hassle of negotiating at a dealership. Given the nationwide shift to online shopping for a variety of traditional in-store purchases, manufacturers, dealers and automotive retailers must take a closer look at how to maintain sales numbers in the digital revolution.

Keynote Speaker:

Seth Berkowitz, President and COO

Details for the MPG Luncheon are as follows:

Thursday, July 11, 2013, 11:30 a.m. The Proud Bird Restaurant 11022 Aviation Blvd. Los Angeles, CA 90045

"With Price Promise, is taking a big step toward simplifying the online car buying experience, by connecting customers with dealers, securing an up-front price and providing an overall low stress environment," said Edmunds President and COO Seth Berkowitz. "I look forward to sharing some of our key learnings with the Motor Press Guild."

Home | Buyers Guides For Every Auto Make | New Car Buyers Guide | Used Car Super Search | Total New Car Costs | 2016-1993 Car Reviews Truck Reviews
1996-2016 Automotive News | TACH-TV | Media Library | Discount Auto Parts

Copyright © 1996-2016 The Auto Channel. Contact Information, Credits, and Terms of Use. These following titles and media identification are Trademarks owned by The Auto Channel, LLC and have been in continuous use since 1987 : The Auto Channel, Auto Channel and TACH all have been in continuous use world wide since 1987, in Print, TV, Radio, Home Video, Newsletters, On-line, and other interactive media; all rights are reserved and infringement will be acted upon with force.

Privacy Statement | Size Does Matter | Media Kit | XML SITE MAP | Affiliates

Send your questions, comments, and suggestions to

Submit Company releases or Product News stories to
Place copy in body of email, NO attachments please.

To report errors and other problems with this page, please use this form.

Link to this page: