Online Auto Shopping: A Changing Retail Market
Edmunds.com COO to Address the Evolving Online Car Buying Environment July 11, 2013
LOS ANGELES--July 8, 2013: On July 11, the Motor Press Guild (MPG), the largest automotive media association in North America, will host Edmunds.com President and COO Seth Berkowitz to discuss the impact of the changing online auto market and dispel common myths about buying a car online, based on its recent comprehensive research of over 10,000 in-market car buyers.
Imagine a world where buying a car is as easy as ordering a new pair of brake pads online or downloading a how-to video. Well, that day isn't as far off as you would think. As online car shopping becomes more practical and accessible, consumers are finding they can save time, money and frustration by "clicking" rather than "signing on the dotted line."
The July 11 MPG presentation will address how consumer preferences are changing, how to best serve the automotive customer base and how Edmunds.com is evolving in light of these trends, using its Price Promise service, which will deliver improvements to the car shopping/selling process with convenience and reliability.
Most consumers already do a large amount of research online before they decide on their next auto purchase, so it is only natural that those customers would prefer to complete the sale without the hassle of negotiating at a dealership. Given the nationwide shift to online shopping for a variety of traditional in-store purchases, manufacturers, dealers and automotive retailers must take a closer look at how to maintain sales numbers in the digital revolution.
Seth Berkowitz, Edmunds.com President and COO
Details for the MPG Luncheon are as follows:
Thursday, July 11, 2013, 11:30 a.m. The Proud Bird Restaurant 11022 Aviation Blvd. Los Angeles, CA 90045
"With Price Promise, Edmunds.com is taking a big step toward simplifying the online car buying experience, by connecting customers with dealers, securing an up-front price and providing an overall low stress environment," said Edmunds President and COO Seth Berkowitz. "I look forward to sharing some of our key learnings with the Motor Press Guild."