Toyota Prius Marks Three Million Worldwide Sales


PHOTO (select to view enlarged photo)

LONDON – July 4, 2013: The Toyota Prius has reached three million global sales, confirming its status as one of the world’s best-selling cars. Since it first appeared as a quirky saloon in Japan back in 1997, it has progressed to become the undisputed standard-bearer for the high fuel and emissions efficiency of Toyota hybrid power technology.

In its progress through three generations, Prius has benefited from significant improvements and innovations that have made it kinder to the environment, cheaper to run and more practical to live with. Its official CO2 emissions figures have fallen from 114 to 89g/km and the cost of its hybrid powertrain has been reduced by two thirds. In its development of the current, third generation model, Toyota filed more than 1,200 patents, demonstrating its continued commitment to technology leadership.

In the past two years Prius has grown from being a single model to embrace a family of vehicles designed and engineered to meet the needs of a wider customer base. In Europe these include Prius+, the world’s first full hybrid seven-seat MPV, and Prius Plug-in, the first Toyota to embrace rechargeable lithium-ion battery technology for extended zero-emissions electric power capability. In North America and other world markets, the smaller Prius c/Toyota Aqua has also been launched – bringing hybrid to a market segment that’s covered in Europe by Yaris Hybrid.

Toyota has made hybrid a core technology for the developing more environmentally efficient vehicles and it continues to make significant investments that will help secure sustainable global growth. In the financial year ending in March 2014, it is expected to spend more than 5 billion (790 billion Yen) on research and development and facilities for developing hybrid and other cutting edge technologies, as well as strengthening development of new platforms and components.

Projects include a new 651-hectare R&D facility and a new 12-storey powertrain Development and Engineering building in Toyota City.

-->

Home | Buyers Guides By Make | New Car Buyers Guide | Used Car Super Search | Total New Car Costs | Car Reviews Truck Reviews
Automotive News | TACH-TV | Media Library | Discount Auto Parts

Copyright © 1996-2014 The Auto Channel. Contact Information, Credits, and Terms of Use. These following titles and media identification are Trademarks owned by The Auto Channel, LLC and have been in continuous use since 1987 : The Auto Channel, Auto Channel and TACH all have been in continuous use world wide since 1987, in Print, TV, Radio, Home Video, Newsletters, On-line, and other interactive media; all rights are reserved and infringement will be acted upon with force.

Privacy Statement | Size Does Matter | Media Kit | XML SITE MAP | Affiliates

Send your questions, comments, and suggestions to Editor-in-Chief@theautochannel.com.

Submit Company releases or Product News stories to submit@theautochannel.com.
Place copy in body of email, NO attachments please.

To report errors and other problems with this page, please use this form.

Link to this page: http://www.theautochannel.com/