Car dealerships continue to evolve to meet demands of online consumers


chevy dealer website (select to view enlarged photo)

Detailed interior pages on dealer sites are becoming more common

OSHKOSH, WI--July 2, 2013: When making a big decision like purchasing a new vehicle, most consumers do their homework. But what are the most trusted places to get information on new vehicles? These days, many consumers are seeking out the detailed information pages on dealership websites.

In the search for information on a new model in a specific area, consumers are likely to type in the model name along with the city they are seeking it. For example, someone looking for the new Chevy Silverado in the Little Rock area would probably type in 2014 Chevy Silverado Little Rock AR. These results will often feature pages specifically designed for consumers to learn more about the model and get additional information directly from the dealership about it.

This combination of search terms works seemingly no matter what vehicle and geographic region consumers are searching in. Those interested in the new vehicles from the Toyota lineup can find pages about them in their area. Searching for 2013 Toyota Camry Phoenix AZ and 2013 Toyota RAV4 Seattle WA both come up with various pages – many of which are unique detailed pages meant to provide information that consumers are looking for during the new car buying process.

By providing more of the details consumers are looking for right on their site, dealerships throughout the country are offering more of a one-stop shopping approach. Instead of gathering information from a multitude of different sites, consumers can make informed decisions on the same site that shows them local inventory of their chosen vehicle.

As car dealerships continue to evolve to meet consumer needs, detailed pages such as these will likely continue to show up on their sites. The winner in all of this is the consumer who now has more places than ever to get the information they seek.

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