Audi A1 Sportback 'S line Competition' Limited Edition Arrives in Australia


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SYDNEY – July 3, 2013: Audi Australia has announced a new Limited Edition model in the A1 Sportback range. Only 200 units of an exclusive S line Competition model will be available to customers, priced at just $35,500.

Previously only available as standard in the range-topping 1.4 TFSI Sport 136kW model, the dynamic S line exterior package gives the A1 Sportback a confident and sporty stance on the road.

“The A1 Sportback S line Competition model is perfect for customers who demand the dynamic styling of Audi’s sporty S line exterior,’ said Audi Australia’s Managing Director, Andrew Doyle.

“In response to feedback from customers of our most diminutive model, we are delighted to be able to offer this special Limited Edition, combined with our 1.4TFSI engine. This is an offer that packs a big punch, with high value, at a price premium that is as diminutive as the A1 Sportback itself.”

In addition to the S line exterior package, all 200 vehicles feature the following, in addition to the Attraction level of specification:

  • 17-inch alloy wheels, with part-polished 5-spoke V design

  • Front fog lights
  • LED tail lights
  • Black exterior styling package
  • Contrasting roof and roof arch
  • Interior air vents in body colour
  • Audi parking system, rear

    A1 Sportback S line Competition models are available in a choice of four premium paint colours, each without any additional charge. The choice includes the metallic colours Glacier White and Ice Silver, along with the pearl effect colours Misano Red and Phantom Black.

    The Manufacturer List Price (MLP) for the A1 Sportback S line Competition models is $35,500, which represents a significant value equation for customers. The total package value exceeds $8,000, but is being offered to customers for a premium of just over $2,500, representing an advantage of around 70 percent.

    The A1 Sportback 1.4 TFSI model is powered by a turbocharged petrol engine that delivers 90 kW and 200 Nm of torque with frugal fuel consumption of just 5.3 litres per 100km. Mated to the sporty seven-speed S tronic dual-clutch transmission, it reaches 100km/h from rest in 9.0 seconds.

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