Cooper Tire Aligns with America's Favorite Pastime


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FINDLAY, Ohio--July 6, 2013: Celebrating America's favorite pastime, Cooper Tire is sponsoring nine baseball teams this summer, including the New York Yankees, Los Angeles Dodgers, Chicago White Sox, Atlanta Braves, Philadelphia Phillies, San Diego Padres, St. Louis Cardinals, Cincinnati Reds and Kansas City Royals.

“By creating an engaging experience for baseball fans, Cooper Tire is driving excitement for America's favorite pastime and encouraging consumers to enjoy summer while spending quality time with friends and family.”

Cooper Tire will be prominently featured in a mix of promotional efforts surrounding each team including exposure in stadium and fan areas, in-stadium video screens, and local market radio programs. Additionally, Cooper will sponsor fireworks displays for several teams, adding to the excitement of baseball.

As part of the national partnership, Cooper Tire is inviting fans to "Buy Four and Score!". With the purchase of four qualifying Cooper tires from a participating Cooper Tire dealer, fans will score a voucher valid for four tickets to a select local game. Celebrating all of life's road trips, Cooper Tire encourages baseball fans to catch the "Buy Four and Score!" promotion from July 1 - 31, 2013, with seven participating teams including the Los Angeles Dodgers, Chicago White Sox, Atlanta Braves, Philadelphia Phillies, San Diego Padres, St. Louis Cardinals and Kansas City Royals. For more information, visit Cooper Tire Buy Four and Score .

"These sponsorships are an enjoyable way for fans to connect with the Cooper brand while enjoying their favorite baseball team," said Hal Gardner, Cooper Tire's Vice President of Marketing Communications and Market Intelligence. "By creating an engaging experience for baseball fans, Cooper Tire is driving excitement for America's favorite pastime and encouraging consumers to enjoy summer while spending quality time with friends and family."

Before embarking on trips to away games, Cooper Tire encourages fans to ensure their tires are road trip ready for a trip to the ballpark with a simple, do-it-yourself tire maintenance routine.

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