ANCO Wipers Becomes Official Wiper Blade of National Hockey League
Exclusive Sponsorship to Bring ANCO Brand to Millions of NHL Fans Across North America
SOUTHFIELD, M--July 1, 2013: ANCO Wipers, "The Clearest Choice in Wiper Blades™," has become the official wiper blade of the National Hockey League (NHL). This exclusive marketing partnership between Federal-Mogul Corporation and the NHL will bring the latest ANCO product messages, innovative national and local promotions and other highly targeted programs to one of the largest and most passionate fan bases in professional sports.
"This partnership is the first of its kind within the wiper category and an ideal fit for the ANCO brand," said Michael Proud, director of marketing, North America, Federal-Mogul. "The NHL's geographic footprint and schedule help us to connect with millions of wiper consumers in the right locations during the prime wiper selling seasons. ANCO will feature carefully targeted programs and merchandising tools aimed at driving consumers to the brand."
As the league's official wiper blade, the ANCO brand will sponsor a variety of special events throughout the 2013-14 NHL season and will be featured in an array of NHL broadcast, online and social media advertising and other promotional activities. These programs will be closely aligned with national and local ANCO offers designed to help consumers enhance their driving safety by replacing their worn wipers with industry-leading ANCO products.
"Fans have just finished watching a thrilling Stanley Cup Final, which was the most-watched on record, and are already looking forward to the next season," Proud said. "The NHL is hotter than ever and is extending its reach through national, online, social and local media. This partnership couldn't happen at a better time for the sport and ANCO."
Available through thousands of leading automotive parts providers, ANCO products include premium one-piece Contour all-season profile-style (flat) wipers; Transform™ hybrid-style wipers, with an integral spoiler that improves performance at high vehicle speeds and a secondary linkage with a bowed flexor to optimize wipe performance across the entire windshield; Profile flat wipers; AeroVantage premium bridge-style wipers; 31 Series blades; Rear Blades; and Winter Blades. These products are available for virtually any popular passenger vehicle.
"The NHL season aligns perfectly with the key selling periods for ANCO, and retail activations around our big event platforms will mobilize our fans and ANCO consumers alike," said Mike Callanan, senior director of integrated sales, NHL. "This, coupled with support of our broadcast partners and NHL-controlled media assets, will provide a deeper engagement with the NHL's highly desirable fan demographic."