BMW and Independent Collectors Launch Online Presence to Accompany the "BMW Art Guide"


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New interactive blog on art and collecting

MUNICH – June 28, 2013: In cooperation with Independent Collectors, BMW is initiating a blog on “BMW Art Guide by Independent Collectors”, providing readers with comprehensive background information on the publication about international accessible private contemporary art collections worldwide. Since first being presented to the public at last year’s Art Basel, the pocket-format reference book has met with great interest worldwide. Thanks to the blog, an interactive site is being created that provides information about the publication and art collecting in general.

The contents of the book are accompanied by the newly initiated blog and supplemented by detailed reports on individual private collections, exciting insights into art collecting as well as interviews with well-known collectors. The interactive blog not only brings the collection portraits from the “BMW Art Guide by Independent Collectors” closer to an internet-affine public, but also establishes a digital site for all relevant additional information that can be accessed at any time. Written in a journalistic manner, the blog combines text and image posts + videos with background reports on the origin of the publication as well as current recommendations on art. The blog can be viewed as from today on: www.bmw-art-guide.com.

The “BMW Art Guide by Independent Collectors” is the first joint publication from the partnership between BMW and Independent Collectors, installed in 2009. A comparable compilation of international private collections, including some that are opening their doors for art fans and connoisseurs for the very first time, has never existed before – neither in digital form nor in book format. A new edition complemented by numerous additional collections will be published on 13 September 2013. 218 concise collection portraits will take readers on a journey to more than 30 countries, often to regions far away from the usual.

In addition to the online network Independent Collectors, BMW supports numerous art platforms, including the Art Basel exhibitions in Basel, Miami Beach and Hong Kong, the Frieze Art Fair in London and New York, the Art Toronto, the Art Amsterdam, the TEFAF Maastricht, the Paris Photo in Paris and L.A., the abc art contemporary berlin as well as the Gallery Weekend in Berlin.

Furthermore, the BMW Group maintains sustainable collaborations with cultural institutions and artists around the globe, including a global partnership with the Solomon R. Guggenheim Foundation, the National Gallery Prize for Young Art as well as the Young Curators’ Workshop of the Berlin Biennale.

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