SAN FRANCISCO--June 26, 2013: As the industry prepares for fall's auto show season--with three major shows scheduled for November and early chatter that automakers such as Porsche, Nissan, and Cadillac will unveil exciting new models--Jumpstart Automotive Group released its 2012 -- 2013 post-auto show roundup. Jumpstart analyzed online auto shopping trends across the company's portfolio of sites--household names in the automotive industry that include Car and Driver, U.S. News Automotive, JD Power Autos, and NADAguides--to reveal which vehicles resonated most with shoppers.
“Domestic auto brands raced out of the gate this year and continue to do well across Jumpstart's sites”
Los Angeles and Detroit (NAIAS) drove overall traffic across Jumpstart Automotive Group's portfolio of sites while New York and Chicago drove traffic to specific vehicles. The Chevrolet Spark EV gained a 94% increase in interest at the Los Angeles show. Toyota grabbed an 80% increase in interest at the Chicago show with its redesigned Tundra. And Land Rover's Range Rover Sport experienced a 94% increase at New York after James Bond actor, Daniel Craig, unveiled the vehicle by cruising around the Manhattan streets.
For this study, share of shopper interest was measured by looking at the percent of people visiting a brand's make/model pages during the show and in the three weeks prior. This number was then compared to the total number of visitors to Jumpstart's portfolio of digital publishers.
"Domestic auto brands raced out of the gate this year and continue to do well across Jumpstart's sites," said Libby Murad-Patel, Jumpstart's Senior Director of Strategic Insights. "We're also seeing renewed interest in the Truck and SUV segments. Brands in these segments that generated noteworthy online traffic increases this auto show season were Land Rover, Jeep, and Ram. The full Jumpstart report reveals all of this year's top auto show brands."
For the full report, visit 2013 Roundup
Top 5 Performers (all shows)
| The Vehicle | The Reveal | The City |
Increase in Share |
|||||||||
| Chevrolet Spark | EV Unveiling | Los Angeles | 94% | |||||||||
| Land Rover Range Rover Sport | 2014 Unveiling | New York | 94% | |||||||||
| Ford Fiesta | ST Unveiling | Los Angeles | 86% | |||||||||
| Jaguar XK | XKR-S GT Unveiling | New York | 86% | |||||||||
| Toyota Tundra | 2014 Unveiling | Chicago | 80% | |||||||||
Los Angeles Auto Show Top 3
| The Vehicle | The Reveal |
Increase in Share of |
|||||||
| Chevrolet Spark | EV Unveiling | 94% | |||||||
| Ford Fiesta | ST Unveiling | 86% | |||||||
| FIAT 500 | Electric & 500L Trekking Unveiling | 55% | |||||||
Detroit Auto Show Top 3
| The Vehicle | The Reveal |
Increase in Share of |
|||||||
| Jeep Patriot | 2014 Redesign Unveiling | 73% | |||||||
| Chevrolet Corvette | 2014 Unveiling -- Corvette Stingray | 48% | |||||||
| Lexus IS | 2014 Unveiling | 37% | |||||||
Chicago Auto Show Top 3
| The Vehicle | The Reveal | Increase in Share of Shoppers | |||||||
| Toyota Tundra | 2014 Unveiling | 80% | |||||||
| Chevrolet Cruze | 2014 Diesel Unveiling | 74% | |||||||
| Nissan JUKE | 2014 NISMO Unveiling | 54% | |||||||
New York Auto Show Top 3
| The Vehicle | The Reveal |
Increase in Share of |
|||||||
| Land Rover Range Rover Sport | 2014 Unveiling | 94% | |||||||
| Jaguar XK | XKR-S GT Unveiling | 86% | |||||||
| Audi A3 | A3 Sedan Unveiled to Press Off-Site | 69% | |||||||
More Key Brand Stats
- Out of 34 vehicles Jumpstart analyzed in Detroit, Jeep had three of the Top 15 vehicles that gained shopper interest
- Kia experienced an overall brand increase of nearly 13% in Chicago and pulled in a 62% increase with the Soul at the New York show
More Key City Stats
- January's Detroit show drove the largest increase in overall consumer interest (a 21% increase)--97% more than its 2012 show
- Consumer interest in the Chevrolet Corvette Stingray grew 48% after its unveiling in Detroit
- Three of the Top 5 biggest gains in consumer interest at the Los Angeles show went to compacts and electric vehicles unveiled there
About Jumpstart Automotive Group
Jumpstart Automotive Group, a division of Hearst Magazines, offers high-impact and performance-driven marketing and advertising solutions that achieve optimum results. Jumpstart is an industry thought leader known for its True Market Impact„¢ brand reports and in-depth shopping trend insights. Exclusively representing 12 automotive digital publishers, Jumpstart reaches consumers at all stages of consideration and provides in-market scale. For more information, visit JumpstartAuto.com. Follow Jumpstart on Twitter @JumpstartAuto
Jumpstart is: Car and Driver, LeftLane, NADAguides, CarGurus, EveryCarListed, Overstock Cars, U.S. News Automotive, JD Power Autos, ConsumerGuide Automotive, CarSoup, hybridCARS, and plugincars
