All New Mercedes-Benz Of Gatwick Drives Customer Acclaim
MILTON KEYNES, UNITED KINGDOM – June 26, 2013: Mercedes-Benz of Gatwick celebrated the opening of its new multi-million pound premises in style with an evening of exclusivity attended by more than 500 guests.
The action-packed event marked the official unveiling of the state-of-the-art development at Manor Royal, Crawley, where the Retailer also took the opportunity to launch a fleet of sensational, new models – the sleek CLA Coupé and the latest-generation E-Class range of Saloons, Estates, Coupés and Cabriolets.
During a highly entertaining evening, visitors had the chance to put their ‘driving’ skills to the test on Formula 1™ and golf simulators as well as a giant Scalextric track. Youngsters over the age of 12 enjoyed getting behind the wheel too by undertaking an exciting taster driving lesson in an A-Class or B-Class.
In addition to the new models, examples from the Mercedes-Benz AMG Performance Fleet were displayed with the SLS AMG and SL 63 AMG Roadster causing quite a stir. There was also a magician to conjure up gasps of astonishment from guests, and a fashion show by Next.
Marcus Breitschwerdt, President and CEO of Mercedes-Benz UK, officially opened the site, which features a spacious and stylish 18-car showroom that includes contemporary customer facilities, an impressive 18-bay workshop incorporating a drive-through service reception and the very latest diagnostic technology and an extensive Approved Used Mercedes-Benz display of more than 60 cars.
“Mercedes-Benz of Gatwick is a state-of-the-art building, and I’m delighted to be asked to open it on behalf of Lookers. Their investment in not just bricks, mortar, glass and steel – but investing in people, means that our customers in and around Gatwick will be served better than ever. This impressive building is a clear sign that dedication, passion, service and sustainable investment will bring great results for this business.”
With its close proximity to Junction 10 of the M23 and its stylish surroundings, Iain MacMahon, Brand Director for Lookers Mercedes-Benz, said that the all-new Mercedes-Benz of Gatwick would be perfectly placed to look after the needs of local motorists for many years to come.
“Our new facilities are bigger and better in every respect compared to the previous location at County Oak Way,” he explained. “For example, we can now showcase twice the number of cars in our showroom than before and can offer much more comfortable facilities for customers who want to wait whilst their own vehicles are being serviced, including a lounge and dedicated business area with free WiFi as well as a kids’ zone to amuse our younger visitors.
“The reaction to our new premises has been fantastic and the whole team at Mercedes-Benz of Gatwick is now looking forward to maintaining the red carpet treatment of our launch event by delivering an enhanced retail experience to customers old and new.”