The Auto Channel
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

Alamo Rent A Car Brand Enters Peru


alamo (select to view enlarged photo)

LIMA, Peru--June 25, 2013: Enterprise Holdings today announced that it is franchising the use of its Alamo Rent A Car brand to COPA S.A. of Lima, Peru. This appointment continues the expansion of the brand's footprint in Latin America.

“We are pleased to be chosen to bring the Alamo brand to leisure travels in Peru. Customers have come to expect convenience and affordability from Alamo, and we look forward to meeting those expectations.”

Alamo will serve Jorge Chavez International Airport in Lima, located 10 miles northwest of the downtown area. The main gateway to Peru, Jorge Chavez International serves more than 12 million passengers a year and was named Best Airport in South America at the 2012 World Airport Awards.

"COPA S.A. has been meeting the transportation needs of customers in Peru for nearly 35 years," said Peter A. Smith, vice president of global franchising for Enterprise Holdings, which also owns and operates National Car Rental throughout the Americas and Enterprise Rent-A-Car in North America and Europe. "Our companies share a strong commitment to customer service that makes COPA a good fit for us as we expand our reach to meet the needs of travelers to Peru."

Peru is enjoying strong economic expansion, low inflation and an expanding tourism sector. Its rich history and diverse cultural and natural attractions have made it a leading destination for leisure travelers from around the world. Among the most popular sites for visitors are the ruins of Machu Picchu, also known as "The Lost City of the Incas" and one of the New Seven Wonders of the World. Other notable attractions include the City of Cuzco and the Historical Centre of the City of Arequipa. All three are included on the World Heritage List of cultural sites by the United Nations Educational, Scientific and Cultural Organization (UNESCO).

Raul Olcese, Executive Director of COPA S.A., stated, "We are pleased to be chosen to bring the Alamo brand to leisure travels in Peru. Customers have come to expect convenience and affordability from Alamo, and we look forward to meeting those expectations."

Currently, through its regional subsidiaries, Enterprise Holdings owns and operates the Alamo Rent A Car, National Car Rental and Enterprise Rent-A-Car brands in North America. The company also operates the Enterprise Rent-A-Car brand in the UK, Germany, Ireland, France Spain, Portugal and China, and a comprehensive network of National and Alamo locations throughout the Americas.