TORRANCE, CA--June 24, 2013: The first film in Honda's Environmental Short Film Series, Paint by Numbers, has been awarded two Telly Awards in the Green/Eco-Friendly and Social Responsibility categories. The Telly Awards, now in its 34th season, honors the best film and video productions, groundbreaking online video content, and outstanding local, regional, and cable TV commercials and programs.
“Honda associates are always dreaming up innovative ways to reduce our environmental impact”
Honda's Environmental Short Film Series highlights some remarkable initiatives -- dreamed up and developed by Honda associates -- that fulfill the company's vision for reducing its environmental impact and creating a sustainable future. Paint by Numbers, the first film in the series, tells the story of how Honda engineer Shubho Bhattacharya was inspired to develop technology to reduce the energy needed to operate the auto body painting system at Honda's manufacturing plant in Marysville, Ohio. Auto body painting accounts for the most energy use in Honda's production process. With the help of his fellow associates, Bhattacharya conceived Honda's Intelligent Paint Technology, which has cut Honda's North American manufacturing CO2 emissions by about 10,000 metric tons per year.
"Honda associates are always dreaming up innovative ways to reduce our environmental impact," said Marcos Frommer of Honda North America, Inc., one of the producers of the film series. "Short films are a great way to share our associates' sustainability initiatives, and we're honored to receive this recognition from the Telly Awards."
A judging panel of more than 500 accomplished industry professionals, each a past winner of a Silver Telly and a member of The Silver Telly Council, judged the competition, evaluating entries against a high standard of merit.