LAKE SUCCESS, NY--June 23, 2013: Further expanding their innovative suite of digital retailing tools for automotive retail websites, Dealertrack Technologies, Inc. , today introduced TradeDriver, a powerful online trade-in appraisal tool.
“Research has shown that 54 percent of car shoppers want to obtain a realistic trade-in offer online1, and many of those consumers will begin their shopping process through a dealership or third-party website”
TradeDriver enables dealers, OEMs and third-party portals to present customized vehicle trade-in appraisal offers directly to consumers on their websites. This powerful tool leverages local market data and features dealer-controlled appraisal values, resulting in realistic appraisals for used vehicles through the combination of Dealertrack analytics, dealer-configured settings and Black Book data.
"Research has shown that 54 percent of car shoppers want to obtain a realistic trade-in offer online1, and many of those consumers will begin their shopping process through a dealership or third-party website," said Raj Sundaram, executive vice president and group president, Dealer Solutions, Dealertrack. "This desire for accurate information creates an opportunity for dealers to capture more higher-quality leads, win more appraisals and ultimately close more deals, simply by giving customers the engaging online shopping experience they're looking for."
TradeDriver is available as a web service for partner integration and as a website plug-in for dealerships' websites. TradeDriver and the rest of Dealertrack's Digital Retailing online solutions, including SmartFind, PaymentDriver and FinanceDriver functionality, can be integrated into third-party dealer websites and are also included as a core component of Dealertrack's Interactive Suite for dealer websites. Visit Digital Retailing to learn how dealerships are increasing their online lead to sale conversion rates through their online marketing channels with Dealertrack Digital Retailing Solutions.