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Mazda MX-5 Sets New World Record


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LEVERKUSEN, GERMANY – June 18, 2013: Mazda has set a new entry in the Guinness Book of World Records for the “largest parade of Mazda cars” during the 2013 MAX-5 event on June 15 in Lelystad, Netherlands.

A total of 683 Mazda MX-5s joined the procession on the roads around the RDW Test Centre at Lelystad, forming the longest parade of driving Mazdas ever, shattering the previous record of 459 Mazda MX-5s set in Essen, Germany in 2010.

The MX-5 parade through the polder landscape was led by a spectacular version of the MX-5, a third-generation (NC) racing model with the Dutch TV presenter Allard Kalff behind the wheel and President and CEO of Mazda Motor Europe Jeff Guyton beside him.

After the successful record attempt, Guyton received the official certificate which was presented by Guinness World Records adjudicator Pravin Patel.

Participants also had the opportunity to extensively test Mazda's new i-ACTIVSENSE technology available in other Mazda vehicles, and had the chance to test drive models equipped with SKYACTIV technology.

Adding to the popular roadster’s accolades, MX-5 also holds the title of the world’s “best-selling two-seater sports car” after selling over 900,000 units since its production commenced in 1989.