Bentley Launches New Flying Spur in Russia
CREWE, UNITED KINGDOM – June 14, 2013: Bentley today presents the new Flying Spur luxury sedan to Russian customers for the first time, at an exclusive event held at the Bentley Moscow dealership on Tretyakov Passage fourth, in the heart of the capital.
The new Bentley model, with its unrivalled blend of effortless driveability, exquisite luxury and craftsmanship, sculpted design and state-of-the-art technology, is expected to build on the worldwide success of its iconic predecessor.
Guenter Behringer, Head of Bentley Russia, commented on the debut: “The Flying Spur is an extremely important model for Bentley, with the previous generation car achieving nearly 20,000 sales around the world over its lifetime.”
“The new model is faster and more powerful than its predecessor, while also featuring enhanced cabin technology and even higher levels of comfort and refinement. It arrives in Russia at a key stage of development for Bentley in the region,” he concludes.
The Flying Spur is the fastest road-going luxury sedan in the world, powered by Bentley’s renowned 6.0-litre, twin turbo W12 engine. It develops 625 PS, sprinting from 0-100km/h in just 4.6 seconds. The athletic design of the new Flying Spur combines traditional Bentley styling cues with a dynamic stance and contemporary details.
A touch-screen infotainment system with mobile connectivity, including Wi-Fi, allows the driver and passengers alike to interface with the car and the outside world. A Rear Seat Entertainment suite and a new bespoke hand-held Touch Screen Remote give rear-cabin occupants control over an extensive range of features from the comfort of their seat.
Bentley sales in Russia grew by 34.38% in the first quarter of 2013, and the company has ambitious plans to achieve further sales growth in the region, through exciting new model introductions like the Flying Spur and significant expansion of its dealer network. This year Bentley will open new official dealerships in two key cities – Krasnodar, near the Black Sea, and in Yekaterinburg, central Russia – and the company has plans to add further locations by the end of 2014.