Limited-Run Volkswagen Amarok Edition Targets Style-Savvy Customers in the UK


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AUTO CENTRAL – June 13, 2013: Volkswagen Commercial Vehicles is launching a special edition version of its highly acclaimed Amarok pick-up. Called the Amarok edition, it’s based on the popular Trendline specification but includes more than 3,400 of additional equipment, representing a customer saving of over 2,000. As well as added value, it also offers more style and exclusivity, with just 300 vehicles available to UK customers.

Bolstering a Trendline specification that already includes body-coloured bumpers and wheel arches, the Amarok edition’s additional design features include striking 18-inch Durban alloy wheels, a black side step, black styling bars across the load area, rear privacy glass and special edition decals. Drivers also benefit from front and rear parking sensors, a protective coating for the load area, interior floor mats, Bluetooth connectivity and satellite navigation with a five-inch colour touchscreen as standard.

The Amarok edition comes with Volkswagen’s top of the range 2.0-litre BiTDI 180 PS engine, offering up to 420 Nm of torque and a maximum towing capacity of up to 3,200 kg.

Customers can choose the six-speed manual transmission, which comes with selectable 4MOTION, or the latest eight-speed automatic transmission with permanent 4MOTION. The automatic version boasts BlueMotion Technology, which includes low rolling-resistance tyres, start/stop system and regenerative braking to provide greater economy and lower emissions.

The Amarok edition is available in two colours: Reflex Silver, with black door mirror covers, or Deep Black, with silver door mirrors.

‘Creating the right image is very important for a lot of our customers, so we’ve had great pleasure creating the bespoke specification for the Amarok edition,’ said Mark Hopkins, head of marketing for Volkswagen Commercial Vehicles. ‘It not only looks great, but offers fantastic value too,’ he continued.

Retail prices start from 22,495 (excluding VAT) with the manual transmission and rise to 24,225 (excluding VAT) for the automatic transmission. The Amarok edition is on sale from July.

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