Kia Motors Punks, Rattles And Rolls As Official Vehicle Of Vans Warped Tour For Sixth Straight Year
Kia-Sponsored Main Stages to Showcase Fan Favorites and Today's Hottest Up-and-Comers
- Festival participants will be encouraged to "Share their Soul" through an interactive digital photo sharing game
- Kia "Rock and Roll" photo booth allows concertgoers to turn their loudest screams and craziest dance moves into animated images that can be shared via Facebook and Twitter
IRVINE, CA--June 11, 2013: For the sixth year in a row, Kia Motors America (KMA) is touring the country as the "Official Vehicle of the Vans Warped Tour" alongside some of today's most entertaining rock and indie bands. Concertgoers in 39 U.S. cities will be able to enjoy live music performances and visit the Kia Soul Lounge to participate in a variety of interactive experiences in the spirit of this year's Kia theme, "Rock and Roll. Punk and Soul." Kia will be the official sponsor of the tour's two main stages -- the Kia Soul Stage and Kia Forte Stage -- for the second year in a row, and an exclusive Kia VIP riser will allow select concertgoers to stand above the crowd and enjoy their favorite bands from an elevated, shaded platform.
"Music, pop culture and having fun drive today's youth culture, and the 2013 Vans Warped Tour couldn't be a better embodiment of those core, coming-of-age lifestyle elements," said Michael Sprague, executive vice president, marketing & communications, KMA. "Our partnership with the tour allows us to showcase the all-new Kia Soul and Forte, which have always relied on youthful spirit as a cornerstone of their appeal. We're excited to continue connecting with the young and passionate fans around the country through yet another summer of great music and fun."
This year, concertgoers will be able to enjoy hours of live music, including exclusive acoustic sets with tour headliners "We Came As Romans" and "Sleeping With Sirens" in select concert locations. Fans also can visit the Kia Soul Lounge, an interactive tent featuring a DJ, daily band autograph sessions, "Show Your Punk" body painting and hair styling stations, and a "Rock and Roll" photo booth where concertgoers can scream and rock out to their heart's desire. An interactive app will register participants via Twitter and Facebook, and each photo will be made into an animated image that can be shared via the participant's Twitter and Facebook accounts.
"It is only with the continued support of people like Kia that the Vans Warped Tour is able to offer such a value to the fans," said Kevin Lyman, founder and producer, Vans Warped Tour. "Warped is the lowest-priced ticket in town for the amount of show it brings the audience."
Visitors to the lounge also can view and learn more about the all-new 2014 Soul1, which boasts more passenger and cargo room than ever before along with a new, more aggressive appearance. Also on display will be the all-new 2014 Forte 5-door2, which offers more room, fun-to-drive performance and cutting-edge technology.
Festival participants will be encouraged to "Share their Soul" through an interactive photo sharing game in which concert attendees are tasked with capturing their favorite moments of The Vans Warped Tour in real time based on the tagline "Rock and Roll. Punk and Soul." Concertgoers are turned into roving reporters, snapping pictures of people rocking out, pretending to drive Kia vehicles and anything else they feel captures the Vans Warped Tour experience. Concertgoers also have the unique opportunity to receive Kia VIP passes, which allow them access to an exclusive private riser near the main stage, or in some cases, on the two main stages themselves, where they can enjoy spectacular views of the day's biggest performances.
The Vans Warped Tour kicks off on June 15 in Seattle, and will feature more than 125 rock, hip-hop, rap, metal, indie rock and electronic artists, including current chart-toppers and the hottest up-and-comers.
Select tour dates and destinations of the tour include:
- 6/15 -- Seattle
- 6/16 -- Portland
- 6/19 -- San Diego
- 6/20 & 6/21 -- Pomona, CA
- 6/27 -- Phoenix
- 6/28 -- Los Vegas
- 7/10 -- Washington DC
- 7/11 -- Boston
- 7/13 -- New York
- 7/19 -- Detroit
- 7/20 -- Chicago
- 7/28 -- Orlando
- 8/2 -- Dallas
For more information on the Vans Warped Tour, including a full list of tour dates3 and any updates to the tour schedule, visit vanswarpedtour.com.
The all-new 2014 Forte 5-door boasts eye-catching European design, a longer, wider stance and Kia's long list of premium amenities and features not normally found in the segment. Introduced at the 2013 Chicago Auto Show, the Forte 5-door SX features a 1.6 liter gasoline direct-injected (GDI) turbocharged four-cylinder engine, which puts out 201 horsepower and 195 lb.-ft. of torque, making the all-new Forte 5-door SX the most powerful Forte ever from Kia Motors America. Buyers can also choose the EX trim level, which features a 2.0-liter GDI four-cylinder engine.
Unveiled at the 2014 New York Auto Show, the all-new Soul Urban Passenger Vehicle remains instantly recognizable as Kia Motors' most iconic people mover, yet boasts a fresh new design that bears more than a passing resemblance to the hot Track'ster concept that was introduced last year. The 2014 Soul features a new chassis that is stiffer, longer and wider and offers more passenger and cargo room while helping to reduce NVH levels. Increased torque and significant suspension upgrades help make the 2014 Soul a nimble and agile companion in urban environments, and customers can choose from three unique trim levels to reflect their own fierce individualism.
The Vans Warped Tour is well established as America's premier music and lifestyle festival of the summer, breaking up-and-coming indie talent as well as both creating and showcasing major established artists since 1995. The nationally-renowned festival is the most eclectic traveling tour and features a diverse array of artists--with hotly tipped acts in every genre from punk, metal and indie to rock, hip-hop, rap, EDM, reggae and pop; as well as a variety of lifestyle attractions for its traditionally low ticket price.
The tour has cemented its place in history by bringing punk rock/skate/action sports culture from the underground to the forefront of global youth culture, while at the same time helping those in need and being the first tour to consistently use groundbreaking environmental concepts every year on the road. The Warped Eco Initiatives (WEI) focus on making the tour more environmentally friendly whether it is through eco conscious catering for the artists and crew courtesy of Tada Catering or a solar-powered sound system on the Kevin Says Stage. Further, www.vanswarpedtour.com even showcases public transportation options for every tour date and carpool social media apps as well as exotic eco travel contests. For more information on the tour that Alternative Press readers voted the "Best Tour/Festival" of 2009/2010/2011/2012 and Rolling Stone called "America's most successful festival" (2005) go to: www.vanswarpedtour.com. Now in its 19th year, the 40-date tour will commence June 15 in Seattle, WA and finishes August 4 in Houston, TX.
Check out the full list ofVans Warped Tour dates here: Warped Tour Dates.
* The Sorento and Optima GDI (EX Trims and certain LX Trims only) and GDI Turbo are built in the United States from U.S. and globally sourced parts.
1Expected to arrive in late third quarter 2013.
2Expected to arrive in late third quarter 2013.
3Dates and locations are subject to change. Please visit Warped Tour for the most up-to-date information.