Nissan Introduces All-New Sunny to Vietnam
- celebrates Opening of new manufacturing facility with Tan Chong Motor Group -
DA NANG, Vietnam--June 11, 2013: Nissan, together with long-time partner Tan Chong Motor Group (TCM), today announced the debut of its globally best-selling sedan, Nissan Sunny, and the opening of a new manufacturing facility in Vietnam.
"The growth in Vietnam is promising and will play an important role in achieving our mid-term business plan in the region," said Nissan regional vice president Takayuki Kimura.
Due to steady economic growth and a large population, Vietnam is forecasted to shift to mass motorization in the future and more than double its current vehicle volume [Note 1] to 110,000 units by fiscal year 2014.
"Customers in Vietnam are becoming more affluent and demanding automobiles that deliver excitement and joy," added Kimura. "Not only are we offering a product that satisfies this need, the Nissan Sunny provides the comfort and reliability that customers expect from high-quality automobiles."
Sunny, one of the most popular and affordable sedans in the Nissan line-up, offers customers with upscale technological features and spaciousness usually found only in premium vehicles. This global sedan (sold under the names Sunny, Versa, Almera and Latio in different markets) has been enjoying acclaim particularly in China, Malaysia, Thailand and the United States, and has sold more than 800,000 units worldwide since its launch in December 2010.
Nissan Sunny will be manufactured in partnership with TCM at the new factory located in Da Nang City. The new plant is the first owned and operated by TCIE Vietnam Pte. Ltd., a subsidiary of TCM, in Vietnam.
TCIE has invested USD 40 million in the 129,500 square metersfacility. The plant operates under the Nissan Production Way, ensuring that all assembled vehicles are produced incorporating the highest global standards in quality and efficiency.
Production will initially be dedicated to assembling Sunny for customers in Vietnam, and is expected to produce 2,000 units for the first year.
"Nissan is very excited to be deepening our partnership with Tan Chong Motor Group," Kimura continued. "We are confident that our successes with Tan Chong in other ASEAN markets and the achievements of Sunny around the world will be replicated here in Vietnam."
Tan Chong Motor Group has been the authorized distributor and after-sales service provider of Nissan vehicles for more than 50 years in Malaysia and Singapore. It is also the Nissan distributor in Cambodia, Laos and Vietnam, with substantial business investment and presence in Indonesia, Thailand, Taiwan, Hong Kong, mainland China and Australia.
Note 1: Heavy duty commercial vehicles are excluded in the calculation of vehicle volume.