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Fiat Australia introduces Limited Edition 500 by Gucci


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SYDNEY – June 7, 2013: Fiat Chrysler Group has added a stunning limited edition Fiat 500 model, customised by the famed Gucci fashion brand, to be sold alongside the expanded new 500 range.

Called 500 by Gucci, the special edition 500 version will be available in both hatch and cabrio bodystyles for a limited time.

The Fiat 500 by Gucci has been customised by Gucci Creative Director Frida Giannini in partnership with Fiat’s Centro Stile. This unique collaboration between two of Italy’s most respected brands represents the perfect combination of craftsmanship and style.

Limited to just 101 units for the Australian market, the stunning 500 by Gucci models feature an eye catching glossy pearl glass paint treatment, which incorporates glass beads to make the paintwork shine like a gem.

Available in either black or white, these two distinct colours complement one another: black with detailing in shiny chrome paired with an interior that contrasts sharp black and white for a contemporary and racy attitude; white with satin chrome detailing paired with an ivory and black interior for a softer, sophisticated look.

The alloy wheel centre caps feature the interlocking ‘GG’ symbol (founder Guccio Gucci’s iconic initials) in the same color as the bodywork, while the cursive Gucci signature appears on the hatchback as well on the door pillar. In keeping with the traditional Gucci colours, the rear brake calipers are painted green.

The vehicle's silhouette is outlined by Gucci’s signature green-red-green stripe, which runs around the vehicle on the hatch models, linking the exterior to the interior. On the cabrio models, on both black and white versions, the soft top is black with the characteristic green-red-green Gucci web pattern printed lengthways across the roof.

The stripe also appears inside on the seats, key-cover and in an innovative finish on the seatbelts. The interior of the 500 by Gucci is an elegant and functional space, where attention has been lavished on the tiniest details.

Brimming with fashion references and embellished by exclusive materials, the interior showcases chic embroidery, glossy or satin chrome elements, a sophisticated velvet-effect treatment on the dashboard and two-tone seats in Frau leather with the unmistakable ‘Guccissima’ graphics – a bona fide status symbol that is a byword for glamour and contemporary appeal.

The 500 by Gucci models are powered by the 74 kW 1.4-litre 16-valve FIRE petrol engine mated to the Dualogic clutchless manual shift transmission with selectable fully automatic mode.

Interscope Sound System Hi-Fi
The 500 by Gucci models are fitted with the Interscope Sound System as standard equipment.

Designed and calibrated specifically for the Fiat 500’s passenger compartment, the Interscope Sound System combines a 30-watt amplifier, six speakers and a 100-watt subwoofer with three different methods of processing both the signal and the related acoustic effects simultaneously.

The first method, Trubass, extends the perceived bass frequency field without the aid of a subwoofer to produce very deep, extended bass notes.

The second method, Focus, raises the apparent position of the sound sources to ear level, giving the sensation of listening to speakers positioned higher than they actually are and producing clear ‘colour’ free sound across the frequency spectrum.

The third method, 3D, spatially equalises stereo reproduction, correcting any errors resultant from speaker positioning and improving spatial perception. The result is a more embracing sound, which recreates an accurate stereophonic reproduction, even for listeners positioned away from the symmetrical axes of the speakers.

The limited edition 500 by Gucci will go on sale in Fiat dealerships around Australia during June.