Mazda Maintains Momentum in May
VICTORIA, AUSTRALIA – June 5, 2013: Mazda has enjoyed another month of strong sales while topping two segments, with 8,135 new cars, SUVs and utilities finding homes in May according to VFACTS figures released today.
Year-to-date (YTD) Mazda has now notched up 42,720 new vehicle sales to maintain second position overall and a market share of 9.4 per cent.
Boosted by the recent addition of the SKYACTIV-G 2.5 litre petrol engine, CX-5 topped the medium SUV segment for the third consecutive month (and ninth in the last twelve months), with 1,773 May sales.
This result takes CX-5’s YTD sales tally to 8,057 and ensures it maintains its position as Australia’s favourite SUV.
Extending its lead in the light car segment, Mazda2 also enjoyed another strong month and topped the segment with 1,236 cars sold in May for a YTD total of 7,155.
The evergreen Mazda3 continues to find favour with its appealing mix of style and value making it the choice of 3,054 customers in May.
Momentum for All-New Mazda6 continued to build in May with 492 sales consolidating its position as Australia’s favourite imported medium car. Mazda6’s YTD total of 3,375 signifies a 21.4 per cent increase over the same period last year.
Further support was provided by BT-50 which had its best May on record selling 1,204 utilities. With a range of 19 different variants available, including a choice of two different engines and three body styles, it is no wonder that BT-50 continues to add strength to the Mazda model line-up.
Mazda Australia’s managing director, Martin Benders said: “It’s always pleasing to see a wide selection of the range making such a valuable contribution to our overall volume and that’s exactly what happened in May. While a strong product offering certainly helps, the support of our dedicated dealer network and valued Australian customers is central to our continued success.”