Kia Motors Introduces New Flagship Sedan In National Marketing Campaign Set To A Remix Of David Bowie's "Let's Dance"


kia cadenza
2014 Kia Cadenza

All-New 2014 Cadenza Proves to be "Impossible to Ignore" in 30-Second Spot

- "Reunion" soundtrack features a remix from Los Angeles-based progressive house music enthusiasts, InFiction

- Fashion model Teresa Moore takes Kia's most powerful and technologically-advanced vehicle ever offered in the U.S. for a drive through Manhattan

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IRVINE, CA--June 4, 2013: For decades, former classmates have gathered at reunions across the country to catch up and answer the age-old question of "whatever happened to...?" After 18 consecutive years of market share growth, Kia Motors America (KMA) is turning heads with the arrival of its most powerful and technologically-advanced vehicle -- the 2014 Cadenza -- which navigates the streets of New York City in a new national ad campaign before confidently delivering its stiletto heel-wearing driver to her 20-year reunion as stunned onlookers realize they may have not noticed her in the past, but now she is truly "impossible to ignore."

Set to InFiction's remix of "Let's Dance," originally by David Bowie, and featuring high-end fashion model Teresa Moore, the 30-second "Reunion" spot gives viewers a host of reasons to take notice of Kia and the new Cadenza, chief among them are the flagship sedan's eye-catching European-inspired styling, first-class appointments, advanced technology and dynamic driving characteristics.

"The Cadenza signals a new era for the Kia brand -- it takes people by surprise when they see and experience all of the technology and premium amenities it has to offer, and the class reunion metaphor provides the perfect storytelling platform for a vehicle that that stands out from the competition and symbolizes a remarkable coming-of-age narrative," said Michael Sprague, executive vice president, marketing & communications, KMA. "'Reunion' reflects on just how far Kia has come in an extremely short period of time and speaks to our commitment to advancing value to new levels of sophistication."

Created by David&Goliath, KMA's advertising agency of record, "Reunion" can be viewed now at YouTube.com/Kia, and the fully integrated marketing campaign will incorporate TV, digital, print and social media components.

About the 2014 Cadenza
As the most powerful and technologically-advanced vehicle Kia has ever introduced in North America, the Cadenza expands Kia's long list of award-winning vehicles while moving the brand up-market with an impressive selection of premium standard and available equipment, including Advanced Smart Cruise Control (ASCC), Blind Spot Detection (BSD)1 and Lane-Departure Warning System (LDWS). The Cadenza is offered in one trim level, known as Premium, with a starting MSRP of $35,100, plus $800 destination and handling2. The Cadenza is equipped with Kia's most powerful V6 engine ever. The smooth-revving 3.3-liter utilizes gasoline direct injection (GDI) technology that improves performance while producing fewer emissions. The Cadenza rides on standard 245/45R-18 tires while 245/40R-19 tires are included with the Technology Package. In addition, Kia offers a complimentary scheduled maintenance program for the all-new 2014 Cadenza. The program covers the first five factory scheduled service appointments and is applicable for 36 months or 37,500 miles3, whichever comes first.

* The Sorento and Optima GDI (EX Trims and certain LX Trims only) and GDI Turbo are built in the United States from U.S. and globally sourced parts.




1 The Blind Spot Detection System is not a substitute for proper and safe lane changing procedures. Always drive safely and use caution when changing lanes. The Blind Spot Detection System may not detect every object alongside the vehicle.

2 MSRP $35,100 for base model. MSRP $38,100 for base model with Luxury Package. MSRP $41,100 for base model with Technology Package. MSRP excludes destination and handling, taxes, title, license fees, options and retailer charges. Actual prices set by retailer and may vary.

3 Purchasers and lessees of new 2014 Kia Cadenzas are eligible. Participating Kia authorized dealers only. The Program provides certain factory scheduled maintenance work, for the first five normal maintenances, for 37,500 miles or 30 months, whichever comes first (see Normal Maintenance Schedule in Owner's Manual); however, the fifth maintenance will be covered up to the 36th month. Non-transferable. Terms, conditions and exclusions apply. See participating dealers for program details.

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