SCOTT Car Care Joins Brad Keselowski and Ford Racing to Honor Our Country's Heroes in the 'Worth the Work. Pass it On. Sweepstakes'
ROSWELL, GA--June 4, 2013: SCOTT Car Care, a brand of Kimberly-Clark Professional, has teamed up with Sprint Cup Champion Brad Keselowski and Ford Racing to launch the "Worth the Work. Pass it On. Sweepstakes," giving away a brand new 2013 Ford F-150 XLT with EcoBoost engine.
SCOTT Car Care will honor our country's heroes by giving consumers the opportunity to nominate their personal hero for a chance to win a Ford F-150 XLT with EcoBoost engine. In addition to the truck, the hero and the winning entrant will receive an all-expense paid VIP trip to the November 2013 Ford EcoBoost 400 Sprint Cup race in Homestead-Miami, Fla., along with the opportunity to meet Sprint Cup Champion Brad Keselowski and a year supply of SCOTT Car Care products. Heroes can be nominated at the newly launched website, SCOTTCarCare.
"We wanted to create an opportunity for individuals to recognize the personal heroes in their lives that have passed on hard work, skills and values," says Charlotte Ciccone, associate customer marketing manager for Kimberly-Clark Professional. "Our SCOTT Shop Towels brand has been a trusted companion in the garage for over 20 years alongside the values and hard work passed on from generation to generation."
Penske driver Brad Keselowski also believes in rewarding hard work, as shown through his foundation. "I started the Brad Keselowski Checkered Flag Foundation to give back to deserving veterans and first-responders in our country," says Keselowski. "The opportunity to be a part of the SCOTTŪ Car Care 'Worth the Work. Pass it On. Sweepstakes' directly serves that mission and is an honor to support."
The sweepstakes will be open from June 1 until Sept. 30, 2013. Come along for the ride as SCOTT Car Care provides tips, tricks and happenings as you tackle any automotive project: