Maserati and Bowers & Wilkins to Bring Their "Seven Notes World Tour" to Los Angeles and New York City
Premier Brands Join Forces to Launch an Exclusive Product Innovation
NEW YORK--June 3, 2013: Iconic Italian car brand, Maserati, and British sound specialists and innovators, Bowers & Wilkins, will bring their "Seven Notes World Tour" to Los Angeles on June 6, 2013 and New York City on June 13, 2013, as part of a current seven city exhibition of sound, music and design. The global tour celebrates the arrival of the new Maserati Quattroporte -- the car manufacturer's first model to feature an integrated Bowers & Wilkins car audio system.
The "Seven Notes World Tour" experience features a multi-sensory sound installation based on the shared design principles of the two brands -- engineering excellence, technological innovation and true performance. The tour is the natural progression of "Seven Notes," a collection of music tracks, produced by internationally acclaimed artist and producer Howie B (Massive Attack, Bjork, U2), that were created using the seven distinct notes of Maserati V8 engines. The "Seven Notes" tracks were produced at London's Abbey Road Studios using Bowers & Wilkins 800 Series Diamond loudspeakers.
Encompassing Dubai, Beijing, Shanghai, Tokyo, Los Angeles, New York and London, plus a special Vogue tribute event during Men's Fashion Week in Milan, the "Seven Notes World Tour" features an exclusive live performance of the "Seven Notes" tracks by Howie B at each location. Howie B is supported by a local DJ in each city (including Gilles Peterson in London, Tim Sweeney in New York and DJ Harvey in LA), making each individual performance uniquely different. The tracks are available to download exclusively at Seven Notes .
Commenting on the tour, Howie B said: "Every musical project has its distinct challenge, whether it is working with a big recording artist like U2 or Bjork or whether it is marrying an unanimated object with an animated object, in this case the engine with the music group. The resulting 'Seven Notes' tracks exceeded what I could have imagined. The 'Seven Notes World Tour' will bring this music to life via a stunning audio-visual feast that has never been seen before."
The "Seven Notes World Tour" gives media and consumers the opportunity to fully immerse themselves in the brand partnership of Maserati and Bowers & Wilkins, and will showcase a number of flagship products from both companies.
Seven Notes World Tour Dates:
Dubai -- April 24
Beijing -- May 9
Shanghai -- May 16
Tokyo -- May 23
Los Angeles -- June 6
New York -- June 13
London -- July 17
The final product from the partnership showcased at the 'Seven Notes World Tour' will be the Maserati Quattroporte, the flagship vehicle from Maserati's range. The sixth generation Maserati Quattroporte is larger, lighter, more luxurious and more practical than the globally acclaimed car it replaces. The interior features an optional 15 speaker Bowers & Wilkins premium surround system that has been configured perfectly to the acoustics and shape of the car- creating a listening experience that is unrivalled in any luxury car audio surround system. The technology behind the system is astounding and features HARMAN's QuantumLogic signal processing and Auravox equalisation, ensuring that wherever you sit, you'll have the same listening experience.
The new Maserati Quattroporte will be available from this spring at the Maserati dealerships network, which numbers around 300 points of sale worldwide. Maserati and Bowers & Wilkins are delighted to welcome you to 'Seven Notes World Tour'.
Maserati is one of the world's most famous sports car brands. Founded in Bologna, Italy in 1914, the company's dedication to performance has led to a string of sporting achievements and a series of legendary road and sports cars. Today the Maserati trident marque continues to be a symbol of automotive innovation, engineering excellence and refined luxury.