All-new Honda Accord: Why Wait To Have It All?

PHOTO (select to view enlarged photo)

TULLAMARINE, AUSTRALIA – June 3, 2013: To celebrate the arrival of Honda’s all-new Accord, a new advertising campaign is now on air.

The campaign brings to life the notion that people often save for a lifetime before they can afford to purchase their dream car, at which point, it’s often too late to enjoy it. It features a number of characters in their twilight years struggling with low-set seats, counter intuitive technology and the powerfully intimidating performance of the prestige sports cars they’ve waited all their life to purchase.

These scenarios are juxtaposed against the new Honda Accord, a cleverly designed vehicle that evokes all-round pleasure courtesy of its easy to use technologically advanced features, spacious and luxurious interior, dynamic exterior design and outstanding performance. The all-new Accord is the total package that has it all.

Kevin Lillie, Senior Marketing Manager at Honda Australia said; “This launch is very significant for Honda. In many ways, Accord is the epitome of what Honda represents to car buyers in this country. Our new launch campaign captures the Accord story in a fresh and relevant way, whilst providing us with an opportunity to entertain and connect with Australians. We are absolutely delighted with the result.”

Home | Buyers Guides For Every Auto Make | New Car Buyers Guide | Used Car Super Search | Total New Car Costs | 2016-1993 Car Reviews Truck Reviews
1996-2016 Automotive News | TACH-TV | Media Library | Discount Auto Parts

Copyright © 1996-2016 The Auto Channel. Contact Information, Credits, and Terms of Use. These following titles and media identification are Trademarks owned by The Auto Channel, LLC and have been in continuous use since 1987 : The Auto Channel, Auto Channel and TACH all have been in continuous use world wide since 1987, in Print, TV, Radio, Home Video, Newsletters, On-line, and other interactive media; all rights are reserved and infringement will be acted upon with force.

Privacy Statement | Size Does Matter | Media Kit | XML SITE MAP | Affiliates

Send your questions, comments, and suggestions to

Submit Company releases or Product News stories to
Place copy in body of email, NO attachments please.

To report errors and other problems with this page, please use this form.

Link to this page: