From Here to Infiniti! - Improve Quality Or Else


PHOTO (select to view enlarged photo)

From Mac Gordon
Michigan Bureau
The Auto Channel


PHOTO

Detroit May 31, 2013; Infiniti's ex-VW/Audi German Sr. V.P. Johan de Nysschen has been pressured by top CEO Carlos Ghosn to boost Infiniti quality among top three premium brands-or risk a shakeup (who are the top three in quality?) would you believe BMW, Mercedes and Volkswagen Passat.

Impatient as always, Ghosn wants to surmount initial assembly quality ratings-How can this be done as soon as Ghosn wants (like 1-1-2014)

Not even Infiniti's hub at Japan's Tochigi plant can deliver Ghosn's quality prize ASAP 1-1-14-Carlos Ghosn appears ready to implement another “unless shakeout.”

With de Nysschen taking another hit, De Nysschen's first involuntary exit was passed along by Wolfsburg four years ago-Infiniti doesn't deserve this treatment-It's been a great brand since the 1990 launch as Nissan's upscale sibling.

Launched in the same year as Toyota's premier brand, Lexus came into existence as an upscale co-player with Nissan's Infiniti brand; separate dedicated showrooms, furnished to a fare-the-well and destined to rival Lexus in “everything” but performance-a supercharged V-8 engine and generous markups have given Infiniti an an instant cachet like Lexus.

That Lexus jumped out of the starting gate behind Infiniti came as a surprise, but shouldn't have. Uptrades from Toyota's Lexus brand were easier to consummate than Infiniti from Nissan-and still are.

For reasons of sheer quality, Infiniti was suspect in Japan from the very beginning of the two upscale role models-whereas Lexus enjoyed CPO tradeups like a BMW 5-series from 3-series with nary a pen stroke. Lexus still is a No. 1 pre-owned target-bar none!

Home | Buyers Guides By Make | New Car Buyers Guide | Used Car Super Search | Total New Car Costs | New Car and Truck Reviews
Automotive News | TACH-TV | Media Library | Discount Auto Parts

Copyright © 1996-2014 The Auto Channel. Contact Information, Credits, and Terms of Use. These following titles and media identification are Trademarks owned by The Auto Channel, LLC and have been in continuous use since 1987 : The Auto Channel, Auto Channel and TACH all have been in continuous use world wide since 1987, in Print, TV, Radio, Home Video, Newsletters, On-line, and other interactive media; all rights are reserved and infringement will be acted upon with force.

Privacy Statement | Size Does Matter | Media Kit | XML SITE MAP | Affiliates

Send your questions, comments, and suggestions to Editor-in-Chief@theautochannel.com.

Submit Company releases or Product News stories to submit@theautochannel.com.
Place copy in body of email, NO attachments please.

To report errors and other problems with this page, please use this form.

Link to this page: http://www.theautochannel.com/