Lonely Planet Teams Up With Mini For Start Of A 40th Anniversary Epic Adventure
LONDON – May 31, 2013: To celebrate its 40th birthday, Lonely Planet has sent two travel writers from Lonely Planet Travellermagazine in a MINI Cooper D Clubman from London to Istanbul on the first leg of an epic 10,000 mile journey across Europe, Asia and Australasia.
The trip celebrates the seminal trip from London to Sydney made by Lonely Planet co-founders Tony and Maureen Wheeler, which also began in a classic Minivan and led to the publication of their first guidebook, Across Asia on the Cheap, published in 1973. The book’s success led to the start of the iconic travel publisher Lonely Planet.
The Wheelers paid just £60 for their ten year old Morris Mini Traveller, which they drove from London to Kabul in 1972. It had a top speed of 70mph and with its timber option would have cost £552 new. The 2013 MINI Cooper D Clubman, which the Lonely Planetteam are driving from London to Istanbul, has a top speed of 122mph, a 1.6 litre engine putting out 112bhp and an average fuel consumption of 72mpg.
Travel has changed dramatically in the last 40 years and the 21st century journey reflects this, as the writers set out to prove that original and imaginative travel experiences are more accessible than ever before. The trip will be documented on the road using social media, blog entries, map updates, photos, videos and magazine features. The innovative approach will see the writers call on Lonely Planet’s great network of travel experts and online community for suggestions of new and imaginative experiences to try along the way.
According to Lonely Planet Traveller editor Peter Grunert: “This is an incredibly exciting project for Lonely Planet, 40 years on we are still seeking the world’s most original experiences out there on the road. The world has changed immeasurably in the past 40 years, with borders opening up, transport links improving and new technology available. We are recreating the trail blazing spirit of Tony and Maureen’s first trip, using a similar MINI and route, but with a 21st century twist to reflect the world of travel today.”
Co-founder Tony Wheeler said “I’m really excited to see how the trip turns out, travel has changed so much since 1972, with new destinations emerging such as Myanmar and others, like Afghanistan, no longer open to tourists. This is a great way to celebrate the heritage of Lonely Planet by recreating how it all began but with new technologies and ways of travelling for the 21st century. For me, Lonely Planet has always been about the journey, so it’s great to still be out there on the road 40 years later.”