Citroen Automobiles Australia Announces New Dealership in Melbourne


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MELBOURNE – May 31, 2013: Citroen Automobiles Australia is pleased to welcome the Bayford Group to its growing dealer network with the opening of Bayford Citroen on June 1. The new dealership will include sales, service and parts facilities and is located at 435 Malvern Road in South Yarra.

Established in 1917, the Bayford Group is the longest surviving family owned motor vehicle dealership in Australia and one of Melbourne’s largest and most established multi-franchise dealerships.

Dealer Principal of Bayford CitroŽn, Rodney Gulliver, is looking forward to manage the new dealership and brings over a decade of European cars experience with him, having worked himself up from Sales Manager to General Manager and Dealer Principal at the group’s European franchises.

“Although the Bayford Group has a long automotive history in Melbourne, the main priority has always been to focus on the future. We believe CitroŽn is a part of that future and we are very excited to present the exciting CitroŽn range to our valued customers,” said Rodney Gulliver.

General Manager of CitroŽn Automobiles Australia, John Startari, says the opening forms part of the brand’s growth strategy.

“Melbourne is a key location in our objective to make our CitroŽn products more available to potential customers. The Bayford Group is known in Melbourne for their long history and strong customer focus and we are glad to have them as a vital part of our dealer network”, said Mr Startari.

The opening of Bayford CitroŽn brings the total number of CitroŽn dealerships in Australia to 25.

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