Toyota Introduces 2013 Prius Plug-in MPG Challenge

Toyota Urges Tri-State Organizations to Plug-in for Charity with Environmentally-Focused Challenge

WEST CALDWELL, NJ--May 29, 2013: Toyota announced today the launch of the first Prius MPG Challenge rewarding environmentally-conscious, charitable organizations in the tri-state area with contributions totaling $20,000.

The Challenge -- which consists of five separate waves of competition, each with up to eight challengers -- awards those participants garnering the highest overall MPG over the course of a 30-day period. It kicks off with an event today in West Caldwell, N.J., to hand off vehicles to the first wave of challengers.

Participants will borrow a Prius Plug-in for 30 days. To be eligible to win, challengers must drive a minimum of 500 miles total and 75 miles each week. The highest overall MPG according to the Prius' trip computer per 30-day challenge wins a $2,500 contribution, with second-place finisher earning $1,000 and the third-place finisher winning $500. All participating companies will also receive a $200 gas card.

"We see the MPG Challenge as a way to make environmental education fun," said David Christ, general manager of Toyota's New York Region. "By tapping regional organizations, we're able to engage at a local level while demonstrating the Toyota Prius Plug-In's ability to improve the lives of our fellow community members."

The first wave of ecologically-conscious organizations participating as MPG Challengers includes:

• The Greyston Foundation, a Yonkers-based network of for-profit and not-for-profit entities providing life services and work opportunities to low-income individuals and families, including the bakery that exclusively supplies brownies to Ben & Jerry's Ice Cream
• Greater Mercer TMA, a non-profit, public private partnership dedicated to reducing traffic congestion, decreasing air pollution and improving mobility in and around Mercer and Ocean County, N.J.
• Bloomfield College, an independent, four-year college in Bloomfield, N.J., that prepares students to attain academic, personal and professional excellence in a multicultural and global society
• RYASAP, a Bridgeport, Conn.-based non-profit that serves as a catalyst in communities to ensure the safe and healthy development of youth, young adults and families
• The Center of United Methodist Aid to the Community Ecumenically Concerned Helping Others (CUMAC/ECHO), which works to alleviate hunger and its root causes in Paterson, Passaic County and northern N.J.
• Glamourgals, a national organization that creates teen volunteer chapters providing companionship and complimentary beauty makeovers to women living in senior homes.
• The Helping Hands Food Pantry, a donation-run group established by a local councilman and minister in Teaneck, N.J., that provides free, supplemental groceries to needy residents

Challengers will document their activity in real-time via social channels.