MiX Telematics Opens new Office in Brazil
CAPE TOWN, South Africa--May 28, 2013:
New subsidiary in the South American country gears up to lead growth for the company in the region
MiX Telematics, a global provider of fleet management, driver safety and vehicle tracking solutions, announced the opening of an office in Sao Paulo, Brazil. The establishment of the new subsidiary signifies the company's intent to increase its market penetration and grow its market share in Brazil and the greater Latin America region.
"While we already have successful channel partner representation and customers in the region, we acknowledge the importance of having feet on the ground to service the specific requirements of the local market," says Charles Tasker, Head of Fleet Solutions at MiX Telematics.
"By working from within the same dynamic environments in which our partners and customers are functioning, we will be able to respond to the market's unique demands more effectively."
MiX Telematics welcomes new regional Managing Director, Luiz Munhoz, who joins the company after leading Continental Automotive in Brazil for 15 years. He adds significant expertise in the automotive industry to the MiX Telematics leadership team.
"Considering the experience of MiX Telematics in similar emerging markets - such as in South Africa - as well as the fact that Brazil has the fourth-largest vehicle market in the world, our focus is on extending solutions to customers in the transport and logistics industry," says Munhoz.
"In Brazil, road transport accounts for more than 70% of the entire transported load volumes, so there are literally thousands of customers in need of reliable tools that will help them run more efficient and more secure operations," says Munhoz. "To reach them, we'll grow our channel partner network significantly."
"Being truly global is one of our key strengths," says Tasker, "along with our ability to adapt our business to suit varying operational climates."
In a competitive assessment released by ABI Research in September 2012, MiX Telematics was referred to as 'the one to watch'. The global study, which scrutinised a total of 18 commercial vehicle telematics providers, revealed MiX Telematics to be a strong performer in the areas of regional expansion and diversification of solutions across a variety of industries.
"In a market where surety of supply cannot always be guaranteed, it is good to know there's at least one company that is financially strong. MiX Telematics stands out for its ability to provide solutions across multiple market segments including construction, public transport, emergency services and oil and gas. Furthermore, the company was one of the few assessed with a truly multinational reach, which is reflected by its presence in 112 countries across the globe," said ABI Research.
"With Brazil representing the ninth-largest economy in the world and the largest in Latin America, we look forward to rapid growth as well as shared success with new and existing channel partners," concludes Tasker.