CALABASAS, CA--May 23, 2013: DTS, Inc. , a pioneer in next generation ultra high-definition audio solutions and audio enhancement technologies, today announced further collaboration with BYD, a rapidly-growing automotive and green-energy technology company in China, to expand implementation of DTS Digital Surround into four models of BYD vehicles, set to launch in China in Q2 2013.
“DTS prides itself on offering superior surround sound technologies that create an immersive and engaging entertainment experience for consumers on-the-go”
"We are thrilled to be able to offer BYD drivers the ability to enjoy a superior audio entertainment experience from the convenience of their automobile," said Mr. Wang Chuanfu, chairman and president of BYD. "With this integration, we continue our focus on partnering with top-tier companies. This latest integration underscores the value that BYD provides to drivers looking to enjoy multi-channel audio while on the road."
DTS' existing alliances enable BYD owners to enjoy high-definition audio content when listening to the Guangzhou Broadcasting Network (GZBN) and Anhui FM radio stations in their vehicles. DTS Digital Surround is an advanced audio codec designed to deliver high-quality surround sound with greater frequency response and dynamic range.
"With this strategic integration, we are expanding our roster of automobile manufacturers in China who are looking to incorporate DTS-powered multi-channel audio systems into vehicles," said George Wu, general manager, DTS China. "This marks another milestone for DTS as we continue to expand the adoption of DTS audio technologies in the automotive industry."
"DTS prides itself on offering superior surround sound technologies that create an immersive and engaging entertainment experience for consumers on-the-go," said Brian Towne, executive vice president and chief operating officer at DTS. "BYD's adoption of DTS' premium audio technologies into additional vehicles enhances customer satisfaction, and exemplifies the company's dedication to high-quality vehicles."
