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Honda Australia And Palace Cinemas Continue Sharing Dreams


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TULLAMARINE, AUSTRALIA – May 23, 2013: Honda Australia has today announced their partnership with Palace Cinemas will continue for a third consecutive year.

Capitalising on the the best selection of quality new release films, international and art-house movies, Honda Australia and Palace Cinemas will continue to “Share Dreams” with Australian moviegoers.

The partnership sees Honda continue as naming rights sponsor of Palace Cinemas. As part of the sponsorship, a 60-second Honda commercial will run onscreen across all Palace Cinema locations for the entire year, with onscreen activity supported by advertising on screens in foyer and cinema lounge areas, in cinema activations and competitions.

Honda Australia Marketing Manager, Kevin Lillie, said "Honda Australia shares Palace Cinema's passion to bring joy to people and over the past two years we've created specific content within Palace to connect with our customers in this highly engaging environment. We are excited to see this partnership continue and evolve."

Palace cinemas are one of Australia’s leading cinema exhibition companies and renowned for their luxurious destination cinemas that offer quality films, entertainment and hospitality for the discerning movie patron. Honda’s sponsorship will now extend into 12 cinema locations including the recently opened Palace Byron Bay and Canberra Electric Palace cinemas.

Palace Cinemas CEO, Benjamin Zeccola, said “The Honda sponsorship enables us to invest in providing the optimal cinema going experience, with the best films in upgraded state of the art auditoria, gorgeous foyer bars and wonderful staff teams”

Palace Cinemas are passionate about bringing to life strong and relevant brand partnerships and the Honda Palace sponsorship is a great example of how good this synergy can be, with the two brands seamlessly integrated to provide mutual benefit to both parties.