Safety 1st Launches National Car Seat Safety Campaign With The World's Largest Car Seat Check At 500 Festival Community Day


toddler in car seat

Fit for INDY Cars, Local Manufacturer Launches Air Protect the Most Advanced Car Seat Technology on the Market

COLUMBUS, IN, May 21, 2013: Dorel Juvenile, a segment of Dorel Industries (TSX: DII.B, DII.A), and the world's largest juvenile products manufacturer announced today that Safety 1st is hosting the World's Largest Car Seat Check on May 22 nd as part of the 500 Festival Community Day. With Memorial Day right around the corner, as the unofficial kick-off to summer travel, more than 50 certified car seat technicians will be on hand ensuring families in the Greater Indianapolis Area are traveling safely.

According to the National Highway Traffic Safety Administration (NHTSA), 75 percent of car seats on the road are installed incorrectly. It is the mission of Safety 1st to educate parents and caregivers on the importance of correct installation and usage, and ultimately lower that percentage of misuse.

"Safety is more than something we talk about. Making sure children on the road are as safe as possible is at the heart of everything we do," said Julie Vallese, Consumer Safety Expert for Safety 1st. "As the world's largest car seat manufacturer we're committed to providing the best in safety from research and design to production and ultimately, to the family car's back seat."

World's Largest Car Seat Check Details:

WHERE:

Indianapolis Motor Speedway


4790 W 16th St


Entry at Gate #2 or Gate #10



WHEN:

May 22, 2013


10:00 am - 2:00 pm

At the World's Largest Car Seat Check, Dorel Juvenile will also showcase its' latest innovation Safety 1st Advance 70 Air + convertible car seat, the first Safety 1st car seat available with Air Protect and GCell HX. GCell HX is patented foam designed for superior protection around the child's body. Developed in partnership with Bald Spot Sports, creators of safety technology used in Indy Car racing seats, GCell HX combined with Air Protect lessens the impact in a crash and provides superior head to toe protection for children.

Those unable to attend the World's Largest Car Seat Check can visit Dorel Juvenile's permanent USA Car Seat Inspection Station at its campus in Columbus, Indiana. The Car Seat Inspection Station is open to the public Monday through Friday by appointment and is located at the Dorel Technical Center for Child Safety. On-site certified car seat technicians inspect and assist parents and caregivers in properly installing all car seats, regardless of the brand and model.

About Dorel Industries
Dorel Industries Inc. (TSX: DII.B, DII.A) is a world class juvenile products and bicycle company. Dorel creates style and excitement in equal measure to safety, quality and value. The Company's lifestyle leadership position is pronounced in both its Juvenile and Bicycle categories with an array of trend-setting products. Dorel's powerfully branded products include Safety 1st, Quinny, Cosco, Maxi-Cosi and Bebe Confort in Juvenile, as well as Cannondale, Schwinn, GT, Mongoose, IronHorse and SUGOI in Recreational/Leisure. Dorel's Home Furnishings segment markets a wide assortment of both domestically produced and imported furniture products, principally within North America. Dorel has annual sales of US$2.5 billion and employs 5,400 people in facilities located in twenty-four countries worldwide.

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