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Mazda MX-5 Eyes New World Record

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ESSEN, GERMANY – May 15, 2013: Mazda MX-5, the best-selling roadster of all time, is shooting for another Guinness World Record on 15 June 2013 in Lelystad, the Netherlands.

The event, organised by Mazda, is called IMAX-5 2013 and the goal is to break the existing record for the “largest parade of Mazda cars” – 459 Mazda MX-5s – set in Essen, Germany in 2010.

IMAX-5 2013 hopes to attract as many as 800 MX-5s to the RDW Test Centrum in Lelystad to join the procession and will follow a 15km route through the fascinating Dutch polder landscape near Lelystad.

In addition there will be opportunities to test drive Mazda’s new SKYACTIV models and experience their cutting-edge i-ACTIVSENSE safety technology.

With total sales approaching 1 million cars, the Mazda MX-5 has put smiles on a lot of people’s faces over its 24-year history. It has also given rise to many celebrations along the way, when the 500,000th, 700,000th and 900,000th unit rolled off the assembly line and on the MX-5’s 20th birthday.